EA has sifted through numerous British boxers and decided upon one man to grace the cover of Fight Night Champion.
Is it Joe Calzaghe? Is it Lennox Lewis? Is it Ricky Hatton? Is it Frank Bruno? Is it Nigel Benn? Is it Audley Harrison? Is it Chris Eubank? Is it Barry McGuigan? Is it Prince Naseem Hamed?
No, it's David Haye, the 30 year-old cornrowed Londoner who knocked out Audley Harrison.
Haye is the current WBA World Heavyweight Champion of the world.
Fight Night Champion will release for PS3 and Xbox 360 next year. Among its highlights is a new Champion Mode, which has you follow and live the story of Andre Bishop, a fighter battling to become the best in the world.