Nintendo paid Dame Helen Mirren half a million quid to advertise Wii Fit, according to a new report.
Mirren, who has more acting awards than everyone else put together, swelled her bank account by £500,000 after a whopping two days work shooting the telly ads for Wii Fit Plus, according to MSN.
Apparently Nintendo "insisted" on the 65-year-old actress for the campaign "because they believe her glamorous look and svelte figure will attract over-50s to the game".
A friend of the Oscar winner said: "Nintendo insisted they wanted Helen and no one else. They wanted an older, more attractive woman to show that the Wii isn't just for children."
In the ad, Mirren says: "You need never get bored as every day you can tailor a new workout."
Money for old rope and all that.