Walking around dressed as a Murloc has its ups and downs. Fortunately for us we can be amongst our own kind this coming Monday evening, as we queue up outside Oxford Street's HMV for our exclusive copy of World of Warcraft: The Burning Crusade.
At Midnight on 15th of January, French devotees will storm FNAC (74 Ave des Champs Elysées, Paris); German fanatics will pound Media Markt (10627 Berlin- Charlottenburg, Krumme Straße 48 ); Swedish champions shall trample EB Games Gallerian (Hamngatan 37, Stockholm); and UK adventures will conquer HMV (150 Oxford Street): all hoping to be the among the first to get their fantasy fingers on The Burning Crusade.
Each country will launch WoW's first expansion with a bang. Those in London will be able to natter with developers and designers, take part in a unique Gurky the baby Murloc giveaway (the unsung hero of the game), stand a chance of winning an exclusive T-shirt, and receive demonstrations of the popular WoW trading card game.
If you are unable to attend any of these locations, you should check with your local stores for their midnight opening plans.
World of Warcraft has more than 7.5 million players worldwide, so we expect there'll be quite a furore this coming Monday evening. We'll have our thoughts on the game sometime soon, and in the meantime you can whet your pallet with the recently released cinematic.
Will you support Eurogamer?
We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.