PlayStation 3 finally profitable
Sony "not bleeding like we used to".
Nearly four years since its release, the PlayStation 3 is profitable for Sony.
"This year is the first time that we are able to cover the cost of the PlayStation 3," Sony's Worldwide Studios president Shuhei Yoshida told IGN.
"We aren't making huge money from hardware, but we aren't bleeding like we used to."
The slim versions of the PlayStation 3 currently go for £249.99 (120GB model) and £284.99 (250GB model).
Yoshida told the site not to expect a price cut. Instead, Sony will focus on getting more PlayStation 3s into shops.
"When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand.
"At the moment, we are trying to catch up our production."
"We have lots of great games coming out and innovations with Move and 3DTV, so we don't believe this is the time for us to think about a price drop."
