If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Burger King games in Europe?

Could do, says Blitz bloke.

Blitz Games, the developer behind three Xbox 360 games to be sold in Burger King restaurants across the US, has revealed there's a strong chance the games will appear in Europe soon.

Philip Oliver, CEO of Blitz has told our sister-site GamesIndustry.biz that talks are currently underway to bring the titles to regions outside of the US.

"If we're lucky we'll see them in this country as well," said Oliver. "It's not confirmed yet, it's in discussion. For all territories, Burger King marketing works independently in all regions, so it's being evaluated."

The three different titles will be available for Xbox and Xbox 360 in the US this November and retail for US $3.99.

Oliver brushed aside cynicism directed at the developer for creating games based on such a licence, seeing it as a natural evolution for advertising in games while providing good value for money for the consumer.

"We're always trying to be on the cutting edge whenever we talk about any game initiative. About a year ago we were talking about advertising in games and there's a very big market there. Basically this gives us an absolutely massive profile in that market. Advertising is an excepted part of media. Magazines, websites, TV, films - they have product placement all over the place," he commented.

"Are the games good fun? Yes. And they are extremely good value for money. They're not going to be Halo or Gotham-beaters, let's be honest. These games are much better than anybody will expect. They're half way between Live Arcade titles and fully boxed games. In fact, if they were retail boxed products they should retail at around US$ 20," said Oliver.

The full interview with Philip Oliver can be read on GamesIndustry.biz.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

GamesIndustry International avatar

GamesIndustry International

Contributor

GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch