If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Ubisoft unveils new logo


Oh. OH! I see! So they spend literally years bitching every time the spacebar somehow fails to slip into the process of typing "Ubi Soft", and now they've gone and turned themselves into "Ubisoft" anyway! Oh well, it's easier on our hands.

In case you haven't spotted, Ubisoft has turned its back on its old logo (which we can barely remember anyway) and gone for a new "exploding sphincter" motif. Click for the large version to truly appreciate what we mean.

Personally, we're impressed by the way the new logo symbolises Ubi's forward-looking, energetic approach to business and its commitment to gamers. Also, we're excited about the way it reflects Ubi's core strategy, which has driven the company's growth all along. On the whole, we suppose it's a statement, if you like, about Ubi's increasingly recognised position in today's entertainment industry!

Or something. Swoosh!

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Tom Bramwell avatar

Tom Bramwell


Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch