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Nintendo's Wii U sales struggle

Nintendo's Wii U sales struggle

Exclusives are coming, but is it already too late? Eurogamer investigates.

This week Nintendo will release its crucial third-quarter sales results and reveal how Wii U fared during its initial two months on sale. The company had promised to ship 5.5 million Wii U consoles by the end of March and end the financial year back in the black, thus avoiding a repeat of last year's damaging loss - the first in the company's history.

The loss was described as a blip that occurred as Nintendo price-dropped the 3DS and wrapped up costly research and design on the Wii U. It was a cost the company would not repeat, Nintendo boss Satoru Iwata told investors. But profits for this year have already been revised down. In October, Nintendo forecasted a new, slimmer earnings margin for the year, with the Wii U's early success playing a critical part. It's this early performance that we can now try to evaluate, with the console launched and already past its first holiday sales season.

Nintendo UK has remained silent about Wii U sales, but MCV reported first-weekend results of 40,000 consoles. It's a modest sum compared to other launches constrained by the level of stock allocated to the UK, although what did filter through to shop shelves didn't entirely sell out.

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