Need for Speed: SHIFT News

Black Box behind Nov 2011 Need for Speed

EA does a COD with alternating dev strategy.

EA's vision for the Need for Speed franchise involves alternating the developers behind every November release in a similar way Infinity Ward and Treyarch alternate development of Call of Duty games.

Riccitiello confirms Criterion NFS game

Riccitiello confirms Criterion NFS game

And his mate has seen Battlefield 3.

Electronic Arts boss John Riccitiello has said that Criterion is working on a "revolutionary take on Need for Speed", while EA COO John Pleasants has confirmed DICE is working on Battlefield 3.

Riccitiello had been clarifying that Burnout and Need for Speed wouldn't merge when he told Kotaku, "We don't have a plan right now for a separate major launch on Burnout, because the team doing it is working on a revolutionary take on Need for Speed."

Meanwhile, EA COO John Pleasants, speaking at an investor conference, said, "I've had the luxury of looking at Battlefield 3 over at DICE in Sweden... Of course, that's not in the [current] fiscal year, but that is a product that is looking very good."

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EA Black Box doing secret NFS game

"Our strategy is the inverse of milking."

EA Games marketing bigwig Keith Munro has told Eurogamer there is one more secret Need For Speed game in development beyond the three titles revealed earlier today.

Revamped NFS series launches this year

Revamped NFS series launches this year

Broken up for different audiences.

Electronic Arts has told Eurogamer that it plans to reinvent the Need for Speed series by launching separate core, casual and 'Play 4 Free' games this year.

Need for Speed: Shift will launch on PC, Xbox 360, PS3 and PSP this autumn - as will Need for Speed: Nitro on Wii and DS. Need for Speed: World Online will be released to the Asian online PC market this summer, before heading West in the winter.

Need for Speed: Shift will be made by Slightly Mad Studios of GT Legends and GTR 2 fame, with help from EA Black Box producer Michael Mann and EA Games Europe bigwig Patrick Soderlund.

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