EA's vision for the Need for Speed franchise involves alternating the developers behind every November release in a similar way Infinity Ward and Treyarch alternate development of Call of Duty games.
A sequel to last year's racer Need for Speed: SHIFT is in the works, a developer's online CV has suggested.
Several snazzy supercars and one raunchy racetrack will be available for Need for Speed: Shift next Thursday, 18th March.
EA and Ferrari are best friends again, which means that after seven long years, shiny red sports cars are returning to Need for Speed.
EA has revealed a free add-on for Need for Speed: Shift that will bolt-on Team Racing and a handful of vintage supercars.
EA has announced that the Need for Speed series has sold more than 100 million units since its launch in 1994.
EA has just trumpeted that a Need for Speed: Shift demo will be offered this Thursday on PS3 and Xbox 360.
EA has shown that Need for Speed still has pulling power as new game Shift debuts at the top of the UK All-Formats Chart.
Electronic Arts boss John Riccitiello has said that Criterion is working on a "revolutionary take on Need for Speed", while EA COO John Pleasants has confirmed DICE is working on Battlefield 3.
Riccitiello had been clarifying that Burnout and Need for Speed wouldn't merge when he told Kotaku, "We don't have a plan right now for a separate major launch on Burnout, because the team doing it is working on a revolutionary take on Need for Speed."
Meanwhile, EA COO John Pleasants, speaking at an investor conference, said, "I've had the luxury of looking at Battlefield 3 over at DICE in Sweden... Of course, that's not in the [current] fiscal year, but that is a product that is looking very good."
EA plans to release Need for Speed: SHIFT across Europe on 18th September, and in the US on 22nd September.
EA Games marketing bigwig Keith Munro has told Eurogamer there is one more secret Need For Speed game in development beyond the three titles revealed earlier today.
Electronic Arts has told Eurogamer that it plans to reinvent the Need for Speed series by launching separate core, casual and 'Play 4 Free' games this year.
Need for Speed: Shift will launch on PC, Xbox 360, PS3 and PSP this autumn - as will Need for Speed: Nitro on Wii and DS. Need for Speed: World Online will be released to the Asian online PC market this summer, before heading West in the winter.
Need for Speed: Shift will be made by Slightly Mad Studios of GT Legends and GTR 2 fame, with help from EA Black Box producer Michael Mann and EA Games Europe bigwig Patrick Soderlund.