Need for Speed: SHIFT Features

Need for Speed: Shift

Back on track?

Following a mid-life crisis presumably brought about when the last few games in the series sold a mere billion copies each rather than the forecasted gajillion, Need for Speed is changing. In fact, it's developed full-blown schizophrenia, with its '09 offerings split into three distinct strands covering the core, casual and free-to-play audiences in turn. According to EA's VP of marketing, Keith Munro, offering three games rather than one represents "the inverse of milking", an unfortunate turn of phrase which conjures farmyard imagery of such a bizarrely disgusting nature, that we can probably leave it at that.