Fallout 3 has exploded into the UK charts, robbing the top spot from RPG rival Fable II.
It's one of the most successful videogames in history - so successful, in fact, that publisher Electronic Arts has an entire business unit devoted to it. It propelled creator Will Wright from geek hero to media darling, and earned him a reputation as the medium's Spielberg. Yet for Tim LeTourneau, The Sims has one glaring problem.
EA has signed a top Hollywood agency to help turn game IP into blockbuster movies and television series.
EA has trumpeted the return of MySims for Wii and DS this autumn.
A horse, a horse!
Electronic Arts CEO John Riccitiello has told investors that the company is aiming to hit USD 6 billion in sales revenue by the 2011 financial year, GamesIndustry.biz reports.