Amidst all the usual banter about release dates, transition periods and approaches for the company, Eidos stated today that it believes a PlayStation 3 price cut is paramount to growth in the console's installed base.
"The Board continues to believe in the long-term commercial success of PlayStation 3 but believes this may take more time than originally forecast by Sony," chairman Tim Ryan wrote at the top of mother-company SCi's financials.
"The Board is of the opinion that the key driver to the acceleration of the installed base of PlayStation 3 will be a further hardware price cut."
Eidos has often taken a softly-softly approach with new console hardware, happy to feel it out before bowling a dozen SKUs into orbit, and so it has proven with PS3.
The publisher dipped its toe with a distribution agreement for Ninja Gaiden Sigma earlier this year, but its first big simultaneous PC/PS3/360 release is Kane & Lynch, due out on 23rd November.
Beyond that though, things get a bit more multicultural, with the new Conflict game and indeed the next Tomb Raider down for release on PS3, and - as with the Wii and DS - we should expect to see more Eidos games on Sony's format from there on out.