Eidos wants PS3 price cut
Will be "key driver" for growth.
Amidst all the usual banter about release dates, transition periods and approaches for the company, Eidos stated today that it believes a PlayStation 3 price cut is paramount to growth in the console's installed base.
"The Board continues to believe in the long-term commercial success of PlayStation 3 but believes this may take more time than originally forecast by Sony," chairman Tim Ryan wrote at the top of mother-company SCi's financials.
"The Board is of the opinion that the key driver to the acceleration of the installed base of PlayStation 3 will be a further hardware price cut."
Eidos has often taken a softly-softly approach with new console hardware, happy to feel it out before bowling a dozen SKUs into orbit, and so it has proven with PS3.
The publisher dipped its toe with a distribution agreement for Ninja Gaiden Sigma earlier this year, but its first big simultaneous PC/PS3/360 release is Kane & Lynch, due out on 23rd November.
Beyond that though, things get a bit more multicultural, with the new Conflict game and indeed the next Tomb Raider down for release on PS3, and - as with the Wii and DS - we should expect to see more Eidos games on Sony's format from there on out.
