Microsoft bigwigs may be lining up to take a pop at it, but Ubisoft president Yves Guillemot loves the PS3's motion-sensing controller - promising that plenty of Ubi titles will support it.
Guillemot's comments came in an exclusive interview with Eurogamer TV, due to be broadcast soon, with the publisher boss revealing: We were so happy to see that Sony was taking that direction - we think it will help to have a better experience so we are going to use that a lot.
Guillemot did not specify any PS3 games which might incorporate motion-sensing - but given Sony's announcement appeared to come as a genuine surprise to most of the games industry, any such titles are probably a long way off.
It's not just the PS3 controller that Ubi's keen on, of course. The publisher recently proved itself to be one of the leading third-party supporters of the Nintendo Wii's remote controller, showing off titles such as Red Steel and Rayman Raving Rabbids.