Pink DS Lite for Japan

A noble effort, apparently.

Nintendo of Japan has announced the addition of a brilliantly named "Noble Pink" colour scheme to the range of DS Lite handhelds available over there.

Just yesterday we reported that sales of the original Nintendo DS in Europe remained consistent despite the addition of some 35,000 DS Lite sales since last Friday - the reason, ChartTrack's Dorian Bloch told, is that the pink DS continues to sell through in startling quantities, making up half of original DS sales last week.


So the announcement of Noble Pink will be good news for Nintendo UK then - eventually.

For now though it's a Japanese-only commodity - one that's due out on July 20th, and one that will cost anybody who decides toilet-paper-green isn't enough for them 16,800 yen, or EUR 114 / GBP 79.

Expect the likes of Lik-Sang to start offering pre-or--oh they already are. Pre-order away, pinkuns.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (11)

About the author

Tom Bramwell

Tom Bramwell


Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.


Inside Xbox at Gamescom 2019 live report

Blair Witch! Battletoads! Age of Empires! All this and more, live from 4pm BST.

Google Stadia Connect Gamescom 2019 live report

Google shows more of its hand ahead of Stadia's launch. Join us live from 6pm BST.

Gamescom 2019 Opening Night live report

Will Keighley deliver the goods? Find out, live from 7pm BST.

Digital FoundryNvidia showcases stunning RTX upgrades for 10 key PC games

Our first look at ray tracing in Minecraft, Dying Light 2 and more.

You may also enjoy...

Gamescom 2019 Opening Night live report

Will Keighley deliver the goods? Find out, live from 7pm BST.

PUBG gets cross-console play in October

"One of the most requested features since launch".

Romero's mobster strategy game Empire of Sin gets first gameplay trailer

Out on Xbox One, PS4, Switch, and PC next spring.

Comments (11)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments