Games to cost $60m, says Ubisoft boss

To make, not to buy obviously. 

Ubisoft boss Yves Guillemot has predicted game budgets will rise to an average of USD 60 million (GBP 37 million / EUR 43 million) in the future.

"The next generation is going to be so powerful that playing a game is going to be the equivalent of playing a CGI movie today," Guillemot told CNBC. Right now, of course, games for Xbox 360 and PS3 cost between USD 20 million and USD 30 million to make, and look like Saturday morning cartoons drawn by people who were ill the day Mr Jarvis taught hands.

Guillemot went on to discuss the new fad for motion-sensing technology, saying he's excited about Project Natal and the like but knows hardcore gamers are lazy old chumps. "The current pad for gamers is giving them a lot," he said. "They play for hours, so they don't want to get up and down. They don’t want to be tired after five minutes. These games are about reactivity."

The Ubi exec is also aware we all love The Future when it comes to new consoles. "For us, the current machines are very powerful and we can do high quality work. I'd like to stay with this generation as long as possible, but my customers will want the best machine possible," he said.

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About the author

Ellie Gibson

Ellie Gibson


Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.


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