Get the F out!
WWF announces rebranding
The ubiquitous World Wrestling Federation is no more, having lost a worldwide court battle to trade under the infamous WWF acronym. In light of the court's decision, the company has rebranded itself World Wrestling Entertainment, or WWE, a move which should allay the concerns of plaintiffs the World Wildlife Fund. The WWE unveiled its new-look logo on Monday Night RAW yesterday evening in the States. Tours, merchandise and branded products will all be altered to reflect the change, and this is likely to include the licensed wrestling videogames published by THQ. If you're a WWF, sorry, WWE fan, then liberal use of an indelible marker should bring your purchases into line with the new corporate image. Related Feature - WWF Smackdown: Just Bring It! review