Britney - "hit my GameBoy one more time"

THQ signs publishing deal with Britney Spears

Source - Business Wire

THQ have signed a deal with pop princess Britney Spears which gives them the exclusive rights to publish games based on the pop idol on PC, PlayStation 2 and GameBoy Advance through to 2005. The first Britney game will be inflicted on gamers around the world some time next year. "Britney's move into interactive entertainment is a natural extension for the Britney brand", according to co-manager Larry Rudolph. "The growth in the interactive category driven by new gaming technologies means fans can look forward to an ultra-realistic adventure through Britney's world."

The mind boggles. Amusingly THQ vice chairman Jeff Lapin declared that "Britney Spears has become a pop culture icon whose talent and style are coveted across the globe", adding that "we are delighted to be working with Britney Brands". We fear for the future.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (13)

About the author





You may also enjoy...

Supporters only

Comments (13)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store