Twitch continues its broadening appeal, this time with the launch of, wait for it, a food channel.
And to kick things off, Twitch will broadcast all 201 episodes of Julia Child's The French Chef non-stop over four consecutive days. Beat that, Bake-Off.
Julia Child, for those of you who haven't seen Julie & Julia, was a celebrity chef from Cambridge, Massachusetts, whose show The French Chef ran from 1963 to 1973. It was so popular, Child became a household name.
Here's the official blurb from Twitch:
Inspired by the success of its cooking community, Twitch is hosting the event to honour Child, television's most influential chef in its day and a precursor to the interactive cooking shows prevalent on Twitch. Child also focused on food as a way to build a community in the same way broadcasters on Twitch bond with their audiences. The Food channel lives in Twitch's Creative section where the creative process - whether it be cooking, crafting, composing or other art forms - is celebrated.
Apparently Twitch is already home to a raft of cooking streams, including DomesticDan, CookingForNoobs, FakeGamerGirl and Lulaboo. Who knew?
Still baffled? Here's Bill Morrier, Head of Twitch Creative, to help:
Julia Child was the precursor to Twitch's social cooking movement, making The French Chef show a great reminder about how visionary she was. To put it in terms our community can relate to, Bob Ross is the Julia Child of painting.
The Julia Child marathon kicks off at 9pm tonight, 15th March, for those of you looking for old-school cooking tips. Twitch said once Child has had her fun, other cooking shows will follow.