The Next Generation Portable will be "affordable", Sony has promised.
"I can't put a ballpark on it in terms of figures, but what I would say is that we will shoot for an affordable price that's appropriate for the handheld gaming space," Sony Computer Entertainment Europe boss Andrew House told Eurogamer in Tokyo this morning.
The NGP Sony's successor to the PSP was officially unveiled this morning as a powerful portable gaming console.
Eurogamer has been told by a source that Sony will "make a loss" on the NGP, but House insisted the hardware manufacturer is gunning for profitability.
"Ideally we would want to have our hardware be profitable, in addition to our software," he said. "We've experienced both sides and we know which one we like to be on!"
House was unable to confirm when Sony will reveal the NGP price. It's due out this Christmas.