Nottingham's fifth annual GameCity festival gets under way today and runs until Saturday, 30th October.
Various venues across the city will host talks and presentations about videogames. Plus, there will be art exhibitions, tea parties, recitals, big-screen outdoor gaming sessions, LEGO, zombies and lots more. They're weird around those parts.
Highlights include Jonathan Blow talking about how he made Braid and then showing new game The Witness. Nick Burton from Rare will be there talking about the imminent Kinect Sports, too.
There's plenty more besides, including games Crysis 2, Harry Potter and the Deathly Hallows and LEGO Universe.
Eurogamer's Wesley Yin-Poole will be there talking and taking notes.
A full schedule with pictures for light readers can be found on the GameCity website. Most of the festival is free, incidentally. There's a FAQ with appropriate answers to clarify proceedings.