If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Danes get Xbox TV

Microsoft to launch promotional digital television channel tomorrow

Microsoft is to start a new commercial television channel in Denmark using Viasat's digital-TV platform. Transmitting eight hours a day between 3PM and midnight, the channel will demonstrate Xbox games and provide information on the console itself, and starts broadcasting tomorrow, Thursday 14th March, when the Xbox goes on sale. Viasat's digital-TV system has also allowed Microsoft to invest in so-called pop-ups during other television programmes, used to inform subscribers of the new channel. Viasat has a total of 550,000 digital-TV subscribers. Related Feature - X Marks The Spot

Is it a crushed car? Is it a small bungalow? No, it's an Xbox!

Source - Team Xbox

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

Tom Bramwell avatar

Tom Bramwell


Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch