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Danes get Xbox TV

Microsoft to launch promotional digital television channel tomorrow

Microsoft is to start a new commercial television channel in Denmark using Viasat's digital-TV platform. Transmitting eight hours a day between 3PM and midnight, the channel will demonstrate Xbox games and provide information on the console itself, and starts broadcasting tomorrow, Thursday 14th March, when the Xbox goes on sale. Viasat's digital-TV system has also allowed Microsoft to invest in so-called pop-ups during other television programmes, used to inform subscribers of the new channel. Viasat has a total of 550,000 digital-TV subscribers. Related Feature - X Marks The Spot

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Tom Bramwell


Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.