If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

40% of all sales digital in three years

Take-Two: Discs not going away though.

40 per cent of all Take-Two Interactive's sales in three years time will be digitally distributed titles, CEO Strauss Zelnick has predicted, but that doesn't mean the death of the game disc.

Zelnick told Gamasutra, "Right now, digital distribution of our interactive entertainment represents something less than 15 per cent of our revenue, and that's clearly growing."

He added that in three years time, "I think you can see digital distribution to be 20, 30, 40 per cent of our business."

However, Zelnick stressed that he didn't see this as a threat to the traditional game disc. "Packaged goods isn't going away for our business... because we have huge file sizes. It's pretty hard to interact with huge file sizes where latency issues are meaningful, if you're entirely in the cloud."

Take-Two Interactive owns both Grand Theft Auto developer Rockstar Games and 2K Games, custodian of the BioShock, Civilization and Borderlands franchises.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings.

About the Author
Fred Dutton avatar

Fred Dutton


Fred Dutton was Eurogamer's US news editor, based in Washington DC.

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Explore our store
Eurogamer.net Merch