Xbox Originals amalgamated by GOD

Games-on-demand, that is.

Microsoft is preparing to launch the Xbox 360 games-on-demand service and has already rebranded the Originals service on Xbox.com.

All the Original titles are part of the new service, and as before are available to download direct to Xbox 360 consoles.

Microsoft unveiled the Xbox 360 games-on-demand service at E3, promising an August launch line-up featuring BioShock, Assassin's Creed, Crackdown, LEGO Star Wars and Sonic the Hedgehog.

It's a step closer to the box-free future Microsoft avidly supports; one that will curb second-hand sales and, one day, include new releases. For now, however, old games are the focus.

"It's not going to be new games," said Shane Kim told GamesIndustry.biz recently. "We did it with Xbox Originals and now we're expanding that to Xbox 360 games for the first time.

"They're bigger and more complex and there's a whole bunch of business-related issues that we have to work out there if we wanted to start going day-and-date with new releases."

Microsoft promises a new games-on-demand title each week, and will let buyers use credit cards directly instead of having to convert to Microsoft Points.

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