Blizzard has announced the number of people playing World of Warcraft has now exceeded 11 million.
And just think, new expansion pack Wrath of the Lich King hasn't even launched yet. It's due to arrive in shops on 13 November.
"It's been very rewarding to see gamers around the world continue to show such strong support for World of Warcraft," said Mike Morhaime, CEO and co-founder of Blizzard Entertainment and father of children who will never want for shoes. Or helicopters.
"We remain fully committed to responding to that enthusiasm with a high quality, constantly evolving game experience," he added, while throwing diamonds in a bin.
WOW first debuted in 2004 and has since become the most popular MMORPG in the whole wide world. It was the best-selling PC game of 2005 and 2006, and was only beaten to the post in 2007 by WOW expansion The Burning Crusade.