Blizzard has launched its World of Warcraft character re-customisation service for players on European servers. It's available from the "Manage Account" page of the official website.
As we revealed when it appeared in the US last month, the service allows you to change your character's gender, skin colour, facial features and name - as well as the customisations available from in-game barbershops, like hair style and jewellery.
The cost of the service over here is EUR 15 or GBP 12. Pretty cheap for a sex change.