Mythic and EA have claimed that over half a million players have registered for their new fantasy MMO, Warhammer Online: Age of Reckoning, since it launched last week.
The figure includes North America and the Oceanic region, as well as Europe, where the game is published by GOA.
EA reckons that this makes it "the fastest-selling new MMO of all time". Note the "new". Rival Age of Conan claimed 700,000 accounts created after one month on sale.
In both cases, the figures refer to players who've registered their copies and started the standard 30 days' free play. These players won't necessarily become paying subscribers.
Earlier this week, an analyst predicted that Warhammer Online would settle at 250,000 to 300,000 subscribers.
"In just one week we have a half a million people playing WAR online, and the ranks of Order and Destruction are growing at a record-breaking pace for a new MMORPG," said Mythic's Mark Jacobs.