Sony "helped design" 360 processor
IBM chip designers claim Cell influence.
A new book has revealed how Sony's huge investment in the PS3's Cell processing unit may have helped Microsoft develop the Xbox 360.
The authors of the book, 'The Race For a New Game Machine', are former IBM microchip designers David Shippy and Mickie Phipps. According to the Wall Street Journal's review, they worked on the processors for both machines, and say that IBM's design for core components of the Cell directly influenced the work the computing giant did for Microsoft on the 360's processor.
To add insult to injury, the Microsoft chip was commissioned later and delivered sooner than the Cell. The 360 hit the market first and established a lead over the PS3 that Sony is still struggling to crack. Although the book's authors claim both companies were winners in the end, the Wall Street Journal calls the debacle "one of [Sony's] greatest business failures".
"In 2003, IBM's Adam Bennett showed Microsoft specs for the still-in-development Cell core," said the Journal. "Microsoft was interested and contracted with IBM for their own chip, to be built around the core that IBM was still building with Sony."
The Journal reckons this was a lack of foresight on Sony's part. "It does not seem to have occurred to Sony that IBM would sell key parts of the Cell before it was complete and to Sony's primary videogame-console competitor. The result was that Sony's R&D money was spent creating a component for Microsoft to use against it."
In the book, Shippy, the chief architect of the Cell, says he felt "contaminated" as he worked with Microsoft engineers on the architecture for the 360's chip "with lessons learned from his earlier work on PlayStation".
The Journal reviewer contends that USD 400 million development of Cell was considered such a disaster within Sony that it led to PlayStation boss Ken Kuturagi being "fired" shortly after PS3 was released.
The extent to which the design of the Cell really influenced the more conventional PowerPC architecture of the 360 processor is debatable. But with Sony still selling the high-priced PS3 at a loss while Microsoft is able to slash the cost of its machine, there's no doubt that those "lessons learned" were expensive ones for the Japanese giant - and were picked up on the cheap by its competitor.
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Comments (70) Latest comment 3 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
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Edit: Vorlon: Why so aggressive?
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As facets of the PS3 story are gradually revealed it's becoming more and more of a clusterfuck. (Unless something really special comes out this year, I think I might sell my PS3. It's useful for attracting dust in the living room, but bugger-all else...)
My mate's PS3 laser died just in time for Christmas so he couldn't watch is new Blu-rays. He was overjoyed as you might imagine. The thing is about 9 months old - probably less - and barely been used. So much for Sony's superior reliability.
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What goes around comes around I guess. Sony really should have been more careful with this and been stricter in their rules when they contracted the work in the 1st place.
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Why don't you follow that last line of your own advice. EG don't ask you to pay to read this, they didn't come round to wherever you are and force your eyelids open with matchsticks, threatening to hurt your loved ones unless you read this apparently offensive article - which quite clearly has QUOTED the damn thing from somewhere else anyway.
Calm down, shut up and leave the more intelligent and mature readers of EG (i.e. those actually old enough to hold a reasonable conversational debate about the merits of an article) to it.
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PPC has long been soley IBM's technology... nothing to do with Sony... is there anything they wont try and take credit for? Its pathetic IMO, like some bloke down the pub telling you he invented sliced bread.
Also vorlon-man: both 360 and PS3s cores were based off the G5s which were out before either chip was completed, none of these chips are exactly the same though... 360 is custom tailored like the PS3s is(infact the 360 core easily has more features and hence is more powerfull since it was designed to handle more tasks without the need for PPEs).
There will have been one influence(which is probably what they mean whilst being deliberately deceptfull about their wording) the 360 team would have known how high the bar was being set in terms of raw power/efficiency/real world performance maybe, so they knew what they were aiming for.
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If IBM did anything dodgy, surely Sony would be jumping up and down screaming "LAWSUIT!" by now?
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ha
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apple funded most of the powerpc development before switching to intel.
it does seem that they (sony and ms) helped clocking the powerproc higher since it used to be a pretty slow processor. only after sony and ms funed research the powerpc got a pretty big perfomrance boost.
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"Japan's Sony Corp (6758.T) is likely to announce closures of Japanese factories and major divisions early next month, the Times of London said on Monday, but the company denied any such plan existed"
[link url=http://uk.reuters.com/article/technology-media-te lco-SP/idUKT36000820090105?feedType=RSS&feedName=technology- media-telco-SP
]http://uk .reuters.com/article/technology...[/link]
This would be more serious than the job cuts already announced since it would mean Sony pulling out of entire markets like TVs.
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I would imagine that CPU designers working on different projects even at the same company for different clients have the same sort of thing going on. You do one design, you learn things that then feed into another one. Simple.
So of course Sony's R&D money contributed to the 360's chip... and every other chip IBM have designed since, probably.
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Except the book is written by two ex-IBM guys, so saying that Sony or indeed anyone else is trying to take credit for anything suggests you haven't read the article properly.
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Anyway, as for the article, if does sound like the relationship between the Cell and the 360 is being overblown. More startlingly though... $400 million on developing the Cell? What the hell were they thinking?
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Btw Sony needed IBM's expertise in the field to even get feasible blueprints for Cell, not the other way around, Sony aren't even on the radar in the chip industry.
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Sony gets tricked again by microsoft
same old same old !!
.
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[link url=http ://arstechnica.com/news.ars/post/20090104-new-book-from-ibme rs-sony-suckered-into-funding-xbox-chip.html
]http://ar stechnica.com/news.ars/post/200...[/link]
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Investing less into a more traditional design, that was cheaper to produce it seems was the way to go i.e. 360.
In fact - Sony may very well have been better off doing a Nintendo - re badge the PS2 with a better controller and "over-clocked" the chips with a larger memory footprint.
So did the $400 million investment return good value? A resounding No.
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As for me reading the whole article, the headline I pointed out in itself was worth the response. :/
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edit. i just read that article and the only thing patsy is the suggestion sony "bought" the design. the chip was co-developed by sony, IBM, and toshiba. it was a collaboration not a purchase. somebody needs to do their research. that's basic knowledge. boy standards have dropped on that site.
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However, Sony's lessons have been clear irrespective of this 'revelation' - don't overengineer, don't make things more complex than they need to be, and don't assume lots of people will pay top dollar for highly custom technology. The top prizes rarely go to the people who make the cleverest, most complex technology, they go to the people that make slightly less revolutionary ideas work well, simply, for a good price.
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That was the point I was about to make, but put alot better than I ever could have worded it. People learn and then apply what they have learned on new projects, its the way of the world.
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Of course, that would be obvious if you were here for any other reason that having a go at people. First ignore of 2009. Well done indeed.
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Really though it wouldnt be beyond Sony to play this game, they have made similar remarks before in their playstation business, so my suspicions arent/werent totally unfounded.
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Errr... PCs do not use PowerPC chips.
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Are u serious?
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The lesson here is that $400 million investment off the back of PS2 dominance havent yet yielded much benefit, especially when X360 is much capable of holding its own and Wii's runaway success off the back of old gamecube hardware with some frills!
/Where is Apologie?
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3x PowerPC inorder cores and a custom-built GPU with 10mb of smart eDRAM is PC derived now? Erm, are you thinking of the XBox 1?
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Nope.
Sarcasm? Whining? Crying? Anger?
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So why are they called power PCs, huh? HUH?
/knows nothing about processor engineering or design.
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I doubt much of the 360's CPU is based off the G5 at all. It's the same ISA, but that doesn't mean it's the same architecture.
The G5 is a complex general purpose, out-of-order execution CPU designed for general desktop/server workloads. The cores in the 360's CPU are simpler: no out-of-order, simpler branch prediction, they're designed for streaming media workloads like games. If Arstechnica's article is correct, the Cell's PPE and the Xenon's three cores are basically the same thing, so presumably that's the part of the Cell's design that MS got so cheap.
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But it doesn't though - fundamental XBoxey things like predicated tiling and unified shaders don't really have any analogue to the PC. I think I know what you're getting at - that they're familiar from a developer's standpoint - but that's mainly because the same company makes the development kit for both. You can develop using Visual Studio on the PS3 these days, though, surely? You're not stuck on that horrible Collabra shit still?
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Yeah, first console with wireless controllers as standard, first console with cross-game-gaming features like GamerScore and acheivements (or indeed the whole GamerCard concept where you, for example, set your Y-axis inversion settings once and every game respects it) frst console you can buy games online for, first console to be sold at a range of SKUs rather than one box, first console you can rent movies on, first console to allow additional game content to be added online, there's probably hundreds more I've forgotten but yeah, I can't think of a console with as many innovations in as the 360. I honestly can't. Can you?
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Boring mode on!
PowerPC is a specification standing for POWER Performance Computing, based on the POWER risc chipset designed by IBM way back, POWER is also an acronym standing for Performance Optimised With Enhanced Risc.
Boring mode off!
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PS3LOL
Read the following Tom Kalinske interview about Sega:
[link url=http://www.sega-16.com/feature_p age.php?id=214&title=Interview:%20Tom%20Kalinske
]http://ww w.sega-16.com/feature_page.php?...[/link]
Sony had invested a lot of money in Mega CD games development, and Sega of America had begun discussing collaborating with Sony on a games console in the early 90s (before the Nintendo Playstation).
Sega of Japan wouldn't go for it and the rest is history...
...except that Sony appears to have taken the Mega CD blueprint and used it to make the PS3.
- new optical medium
- slow access and seek times
- underperforming gfx hardware
- lack of RAM
- lack of unique or outstanding games
- embarrassed by the 'inferior' competition
- expensive hardware
- no need to purchase this, as the games are on the 'other' console
- predecessor was a runaway success (Mega Drive)
Shame they forgot the backwards compatibility bit - infact - Sony should try releasing a model of the PS3 that can sit on top of the slim PS2, allowing the PS3 play the PS2 games with the DS3 pads and 1080p HDMI.
Maybe....not.
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That is just because MS managed to make an SDK and tools that are the same on PC. That is smart thinking and, for MS, rather necessary since they get a nice cross pollination between PC devs and console devs.
The hardware of the 360 is just as much a PC as is the PS3.
Or are you somehow suggesting that hardware that seems to perform well according to specs is PC-like and totally unknown, under performing and complex hardware is "not-PC-like".?
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i really thought you were joking but now i see you are just deluded
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Lets not be silly here though this doesnt mean the two are exactly the same because they arent, obvious differences anyone whos bothered to take a glance at them will have seen are; 360 has a custom version of VMX128(PS3 has the older version ie not 128 IIRC) for example(from what I've read no two versions of these have been the same... and it sounds like theyve had this even further customised than normal for gaming/360), dot product computation is also a feature of the 360 core(there will be plenty more differences that arent so well documented too I'd wager)... please dont just argue for the sake of arguing, they are similar since they are based(this doesnt mean they are the same... like the SPEs are based off toshibas DSPs for example with IBMs VMX influence) off the PPC architecture or more specifically Power4-G5.
Either way... 1) Sony didnt design anything to do with PPC, they arent chip vendors they paid for IBMs expertise to get the SPUs in a useable state never mind redesigned the PPC core with them. 2) MS paid for their own R&D and had their own input too, it just looks like MS had the better timing and made the smarter choices.
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I have no idea. I lost most of his trains of thoughts years ago. Basically he is always saying the same.
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Aha! I think you might have hit a very interesting point - namely instead of making code tighter and more efficient, programmers tend to rely on the hardware's muscle and bandwidth to push the instructions faster through a fatter pipe.
In my day, people commented and wrote code properly, all this was fields etc. [/whinge, moan] :E
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What don't you understand? I've been as simple and explicite as I can be. You've just sat there with your paranoia assuming I have some deep rooted agenda.
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MS (after having a "bad" experience with intel on xbox 1) approached ibm ... they wanted a core which was simple to produce, gave a high yeild and could be clocked high (past 3Ghz). Removing the OOP from a powerpc gives you higher yeilds (hence cheaper prices) and makes way for better clocking!
Now - IBM being in the business of making money simply reused a design (or part) from another project! This happens in all the businesses. You don't reinvent the wheel! Had MS been first to approch IBM, then ppl would be saying that Sony "stole" their design - which would be completely STUPID!
All in all the real pity is the removal of the OOP - had x360 retained that it would be a monster!!
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