PlayStation marketeer Peter Dille believes Final Fantasy XIII going cross-platform is not worth getting upset about.
"What you have with Final Fantasy XIII is a lot like what [Microsoft] paid for with GTA IV. It's not an exclusive on their platform. It's now a cross-platform game," Dille told MTV Multiplayer.
"Consumers responded to GTA IV on the PS3 just as they did on the 360... And I think if you fast forward to when Final Fantasy XIII comes out I think you're going to have millions of people who grew up playing Final Fantasy on the PlayStation playing it on a PlayStation 3.
"They spent a lot of money, I'm sure, to get Final Fantasy onto the 360, but at the end of the day it's on our platform as well."
Dille went on to talk about Microsoft opening the chequebook in order to secure big titles, but argued that developers who want a "global return" from their games will choose PS3.
"If you look at the global footprint, PlayStation 3 dominates in Japan where the 360 is really irrelevant. In Europe, the PlayStation 3 is already past the 360. And in the United States you have a dogfight," added Dille.
"So back to the third-party community, they're looking at what's going on, they're realigning their development resources to exploit PS3 and I think they understand that if they want to have a global return on their investment, PlayStation 3 is the only place they're going to get it."