Billboard commercials will appear in Sony Online Entertainment's PlanetSide this month, streaming ads into the massively-multiplayer first-person shooter's in-game universe.
The inevitable move is part of a deal between Sony and in-game ad network Massive, which has also worked with Ubisoft and Vivendi. While no specific advertisers have currently been listed to start beaming obvious/subliminal adverts into your PlanetSide-playing brain, the deal is said to lend financial support to increase the community development, for features and such.
And, of course, sell you on lots of tasty products sold at your local supermarket, for low low low prices. We can't wait!