EA wants USD 6 billion revenue by 2011

By Games Industry.biz Published 14 February, 2008

More Sims games should help.

Electronic Arts CEO John Riccitiello has told investors that the company is aiming to hit USD 6 billion in sales revenue by the 2011 financial year, GamesIndustry.biz reports.

The company expects revenues for this financial year, which ends in March, to hit around USD 3.5 billion, which means that Riccitiello is expecting growth of over 70 per cent in the next three years.

This will be helped in part if EA Casual boss Cathy Vrabeck realises her ambition of seeing her department become a "highly profitable USD 1 billion business" by then, more than doubling this year's estimated revenues of around USD 420 million.

Meanwhile, in an address from The Sims label, Nancy Smith announced that more games are on the way. Smith also revealed that the franchise has now sold over 98 million units worldwide across all of its titles.

MySims Kingdom and MySims Party will arrive later this year for the Wii and DS, with SimCity Creator and SimAnimals expected at some point further down the line, she said.

In addition the company plans to launch two new online communities - TheSimsOnStage.com, which it is hoped will feature a variety of user-generated performance-type content, and TheSimsCarnival.com, an online casual games site with again a focus on user-generated content.

The company also recently set a release date for the much-anticipate Will Wright project, Spore, and extended its agreement with the NFL until 2013.

GamesIndustry.biz: there be facts.

Picture of Games.

About Games Industry.biz

Read more articles from Games by visiting the Games Industry.biz archive page.

You may also like...

Comments (11) Latest comment 4 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • ProtoformX #1 4 years ago

    SimCity Creator? So now they're making a game where you make a game where you make a city?

  • paulf #2 4 years ago

    resistance is futile ...

  • convercide #3 4 years ago

    Remember when EA were good? I mean really good? I mean James Pond 2: Robocod good? A game which they've released on nigh on every games console to remind people about how good they were.

  • monkey-ken-wizard #4 4 years ago

    @ Remember when EA were good? I mean really good? I mean James Pond 2: Robocod good?

    EA good??!!!, - Easy there sunshine
    SSX wasn't too bad.
    Oh and Army of Two looks pretty good if you like mindless violence and gun porn!

  • rudedudejude #5 4 years ago

    Their logo used to be awesome, and their mega drive cartridges had that cool little tab on.

    Ahh, back when EA was young and honest.

    For me, EA have gone from a game ideas and design led company to a run of the mill profit driven business.

  • BarcaAzul #6 4 years ago

    EA were kings of the Mega Drive, however they have very little chance of getting money out of me, especially for their sports games!!

    The only reason I may buy an EA game is if Pandemic have made it, like Saboteur for example, otherwise they can kiss my A$$!!

    6 Billion???? Try making some decent games again !!

  • kangarootoo #7 4 years ago

    "EA have gone from a game ideas and design led company to a run of the mill profit driven business"

    I think they would probably agree with you, and I doubt they mind much.

  • Weezer #8 4 years ago

    "Electronic Arts CEO John Riccitiello has told investors that the company is aiming to make some original, high quality software by the 2011 financial year, GamesIndustry.biz reports."

    fixed

  • convercide #9 4 years ago

    @monkey-ken-wizard

    They were good in the 16bit days. How old are you to think they started with SSX? O_o

    @Adam_T

    I removed the yellow tab once too see what was under it. Nothing. :(
    I thought it'd be some amazing EA superchip.
    Edited by 1 at 14/02/08 @ 09:58

  • Triggerhappytel #10 4 years ago

    MySims Kingdom
    MySims Party
    SimCity Creator
    SimAnimals
    TheSimsOnStage.com
    TheSimsCarnival.com
    Oh. My. Fucking. GOD.

    Just piss off EA. Every time you do something half decent and look like being a better company than you used to be, you go and do something like this and bring yourselves down again. Wankers.

  • skillian #11 4 years ago

    I removed the yellow tab once too see what was under it. Nothing. :(
    I thought it'd be some amazing EA superchip.

    Hehe, I did the same. It was quite a disappointment to realise it was just a piece of plastic.