EA has unveiled Create, a new game that focuses on gamer creations.
Due out this November for PC, PlayStation 3, Xbox 360, Mac and Wii, Create is in development at EA's Bright Light Studio in Guildford, Surrey.
"Create uses families' imaginations to develop new ways to play together that are both fun and challenging," said Harvey Elliott, vice president and general manager at EA Bright Light.
"We wanted to design a game where the entire family can explore, decorate, and solve challenges where no solution is wrong and the only limit is the imagination."
Sounds a bit like LittleBigPlanet to us.
The more players explore the game, solve level-based challenges and customize their world, the more rewards will be unlocked, says the official blurb.
Environments can be designed with brushes and tools, including textures, props and animating objects.
PC, PS3, Xbox 360 and Mac gamers can share their creations, solutions and challenges through their console or the just-launched official website.
PS3 owners will be pleased to know the game's PS Move compatible. There's no mention of Kinect.
The first screenshots are below.