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3DTV in every home in 3 years – Ubisoft News

PlayStation 3 PC Xbox 360 3DS
News by Wesley Yin-Poole

9 July, 2010

A 3D-enabled telly will be in every living room in just three years time, French game publisher Ubisoft has predicted.

"Ubisoft are a big fan of 3D," UK marketing boss Murray Pannell told Eurogamer.

"We were the first publisher to create a proper 3D game with Avatar last year. Ahead of its time in many ways because the technology was in its infancy and you couldn't buy 3D TVs at all.

"The truth is I think it is a technology that's coming. We can't ignore it. It'll start slowly this year. But like HDTV I wouldn't rule out the fact that this will be installed in everyone's living room in three year's time, and for us to be in a position to have content that could really look absolutely amazing in 3D."

Japanese consumer electronics company Sony will be praying that Pannel's prediction comes true.

The PlayStation 3 manufacturer went big on 3D gaming at E3 2010 last month, where it showcased 2011 shooter Killzone 3 to specs-wearing attendees of its press conference.

Some are sceptical of the tech, and are put off by having to wear special glasses while playing big screen 3D games.

Ubisoft, however, is confident 3D will be a mainstream success.

"That's not to say every game needs to be in 3D," Pannell explained. "We're showing Shaun White Skateboarding in 3D. We showed Avatar. We've got other games with 3D functionality built in as well. It's coming. It's not going to happen this year.

"For the naysayers, if you like, I would say, 'Just watch this space', because when you have global corporations like Sony pushing 3D as hard as they possibly can, Sky, equally, showcasing 3D content on TV, I believe it will become a much more important part of consumer electronics than a lot of people believe."

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Comments: 1-50 of 222 Next →

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peterfll
09/07/10 @ 12:25
#1
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Oh, they're going to be given away free then are they?
iHAZaCHEEZ3burger
09/07/10 @ 12:26
#2
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I won't have one untill you don't have to wear glasses, and that certainly won't be happening in the next 3 years.
FourS33N
09/07/10 @ 12:27
#3
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doubt it given the current economy, ill be keeping my 32" HDTV as long as possible to strech my money as long as possible.
towser
09/07/10 @ 12:27
#4
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Yeah and we'll all have hover boards and be wearing baco-foil suits too.

What an idiotic thing to say...
paulf
09/07/10 @ 12:27
#5
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i don't believe it will really take off till they create specs that look cool, or better than that no specs at all
Distributor
09/07/10 @ 12:27
#6
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I wear glasses. Now I need to wear another pair. lovely.
HappyHaunt
09/07/10 @ 12:29
#7
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Really? Ubisoft struggles to produce a five hour mediocre wonder like Splinter Cell in three years... let alone play any part in convincing anyone they need to upgrade their SDTV (there are lots out there) or HDTV to a 3dtv that costs a bomb. HD was different because so many devices benefited from it, every game on PS3 and 360 is HD. Every game going to be 3D ? Doubt it will be the case for a lot longer than 3 years. Not to mention that movies played a big part.

So far the only Blu Ray in 3D is Cloudy with Meatballs and Monsters versus Aliens, both Dreamworks fare, a company which hilariously supported HD DVD as well.

We'll see....
alimokrane
09/07/10 @ 12:29
#8
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Well yeah 3D is big! no one is trying to prove otherwise but IMO it wont take off until it is glasses-FREE. Are we going to get that in 3 years with a price that's actually affordable? NO WAY!
samk
09/07/10 @ 12:29
#9
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lol - hilarious.

None of the rest of my immediate family even have a HDTV yet.
tomjoadsghost
09/07/10 @ 12:30
#10
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Dumb Delusional Divination.
Salaminizer
09/07/10 @ 12:30
#11
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Erm, no.
TheDudesRug
09/07/10 @ 12:30
#12
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What a peculiar thing to say! I mean, they don't even need to be told that's utter nonsense surely? Presumably a slip up or mistake or something.

Baffled.
MiniAmin
09/07/10 @ 12:31
#13
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"A Nintendo 3DS in every home in 3 years" is much more likely.
bad09
09/07/10 @ 12:31
#14
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Yeah just like HDTVs would be in every house, and everyone would game in HD....

3D is a gimmick used to sell new needless tech we don't need to replace the needless tech we had before. This is why all the mouth pieces are constantly trying to make people believe it's the future, I suspect very few are biting right now considering the noise companies are making.

Byblos1
09/07/10 @ 12:38
#15
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Feels like I'm being force fed horse shit.
Fab4
09/07/10 @ 12:39
#17
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Don't they realise we are financially screwed for the next 5-10 years, so luxury TVs are the least of our problems?
dfunked
09/07/10 @ 12:41
#19
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Sod that... I'm buying a new TV next month, and I sure as hell won't be wasting money on a gimmicky 3D one!
A 40" Samsung will do the job for me for the next 3+ years, thanks very much
lordofthedunce
09/07/10 @ 12:41
#20
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balderdash
Psychotext
09/07/10 @ 12:42
#21
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Utter rubbish. Even the most generous of forecasts only put 3DTV sales at around 40m by 2013 (that's vs around 260m HDTV sales in the same period).

That's ever so slightly short of "in every home".
humble
09/07/10 @ 12:43
#22
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Not in my home, that's for sure. Haven't even considered upgrading to HD yet. Tv looks fine as it is, and Big Brother and Paradise Hotel sure as hell aren't going to become better by being watched in high-def let alone 3D!
Edited 1 times, most recently on 09/07/10 @ 12:44
ChaK
09/07/10 @ 12:46
#23
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all minus 1 ubi.

and I won't buy your crappy games either tbh
Restart
09/07/10 @ 12:48
#24
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It sure as shit won't be in my home within the next decade, let alone the next 3 years.
Eraser
09/07/10 @ 12:49
#25
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I haven't even got a HDTV yet, so I'm pretty damn sure I ain't getting a 3D TV any time soon.
funkyd
09/07/10 @ 12:49
#26
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I won't be buying one. Take that Ubi, I just ruined your prediction!
curtlikesmeat
09/07/10 @ 12:50
#27
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Not interested until there are no glasses. I bought an HDTV four years ago (1080i) and won't be upgrading until there's a significant move forward in technology.
rayscoota
09/07/10 @ 12:50
#28
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Not for me unless they are going to give them away as free, I still dont have an Hd tv either.
ignatiusjreilly
09/07/10 @ 12:50
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wouldn't rule out != will
madgerald
09/07/10 @ 12:53
#30
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I'm telling you this now; the next Assasin's Creed game will be in 3D. AC3D.
flapps
09/07/10 @ 12:53
#31
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Prices are already coming down on 3D TVs though, just been looking at this Samsung 40" on Amazon, and it's under £1000! That's really not much more than a standard 40" HDTV...
If prices keep coming down, people will just upgrade to a 3D HDTV as a standard upgrade path. I think it's going to be become a lot more widespread than you may think...

http://www.amazon.co.uk/Samsung-LE40C750...
Timbercottage
09/07/10 @ 12:54
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O rly?
FogHeart
09/07/10 @ 12:55
#33
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I have nothing against wearing glasses to watch 3D content - only cos there's no one to point and laugh at me - but Hell, even if starting tomorrow every TV was capable of 3D, you can't expect everyone to need a replacement TV within 3 years!

Technically I'm still on SD...but through a quirk called PixelPlus my PC outputs to my TV at 1024x768....so I can play PC games at HD resolutions...and when we finally get DVB-T2 cards I can watch Freeview HD using Windows Media Centre. I've had it for eight years and I'm sorted for years to come!
RobTheBuilder
09/07/10 @ 12:55
#34
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Bullshit. Even now HDTV is in less than 60% of homes. Even if every new TV bought in the next 5 years was 3D compatible it would be nowhere near 100%.
X3Entente
09/07/10 @ 12:58
#36
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meh, wake me up when ubisoft make a decent tom clancy game for once in fucking ages
davisorle
09/07/10 @ 13:01
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Breaking news: Developer / Publisher didn't make negative comments about their 3D games!

In all honesty, 3D will be mainstream in 3 years? Still not in everyone's home. I know a lot of people that took them till now to get a proper HDTV in their livingrooms. To get 3D they will need a LOT of time in order to upgrade. Something more that Ubisoft isnt considering is that till now, yeah some homes ended up being convinced to upgrade to HDTV ( for example a family with a kiddo wanting to play on an HDTV ), they had reasons cause not only their gaming but also movie library was being big time boosted with notable gain out of it.

How many are going to be convinced the same way about 3DTV purchase? Yeah, some gamers will be the first to do so but the ones that count on their parent's pocket wont have much luck this time around. The ones with not enough income wont find justifiable to do so either and prefer to waste their money on something way better than that. A LOT wont get a 3DTV even if they have money to spare.

So I cant help but wonder how come and Ubisoft expects 3DTV to be mainstream almost faster than HDTV did.
RobTheBuilder
09/07/10 @ 13:01
#38
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@DD13 - Agree that some are just slating 3D without trying it, but even so the numbers here just do not add up.

Interestingly I think 3DS will actually help Sony because people wiull start to see 3D as a mainstream, popular thing and look to replicate it on the big screen more than they do now.
Edited 1 times, most recently on 09/07/10 @ 13:02
JahB
09/07/10 @ 13:02
#39
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it could possibly work if 3D was simply another feature integrated into HD TV's as standard. it isn't much more than 120 hz TV with a receiver for glasses anyway, so it shouldn't add a lot to the price of a regular 100 hz TV.
witchdrash
09/07/10 @ 13:02
#40
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Arghh mindless 3d hater drones, run away!!!

Seriously guys, the fact is in 3 years any television bought will be 3D ready, the current crop are the top end sets, you want to buy the best you can buy this year, you're buying a 3d set, it's not like buying a 3d set gives you shitty 2d, in 3 years EVERY set will be 3d capable, it's then whether or not your can cope with the glasses, which everyone who I know who has actually tried them haven't minded in the slightest.

3d free glasses televisions are approx. 10 years away from retail, which means 13 years away from mass retail and your hands, if you're not going to buy a set for that long then no you wont have a 3d ready set, if you are, you probably will have a 3d ready set.

However for Ubi to claim everyone will have these in 3 years is bullshit.
Edited 1 times, most recently on 09/07/10 @ 13:04
Vanmunt
09/07/10 @ 13:03
#41
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I am sitting on the fence over this one... I will wait until I actually see it going before I make up my mind. As Avitar the movie in 3D was superb.
M_of_the_sys
09/07/10 @ 13:03
#42
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I'm looking for a larger TV so I'll consider a 3D TV but I'd like to try it out first. If it's anything like the NVIDIA 3D showcase at last years eurogamer expo then I'll pass... unless one of the NVIDIA women come with it.

Edit: Why is everyone trying to justify their crusade against 3D TV with "Most people aren't even on HD yet!" Wouldn't that mean that when these people upgrade, they'll consider a 3D TV over a standard HD TV?
Edited 2 times, most recently on 09/07/10 @ 13:15
funkyd
09/07/10 @ 13:04
#43
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@DonnieDarko333 Haha, ironic that you say people who are against 3D can't think for themselves, when Sony et al are trying to shove it down our throats.
Edited 1 times, most recently on 09/07/10 @ 13:04
RodHull
09/07/10 @ 13:05
#44
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Please JesusAllahBuddahYodaCliff, noooo!!!!
witchdrash
09/07/10 @ 13:09
#45
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@M_of_the_sys when they upgrade it's likely they wont have a choice, there isn't really any difference between an HDTV and a 3DTV, except the 3DTV is 120hz and has some extra hardware in it, which will ultimately be cheaper to stick in all sets, than having a separate product line going. It will in a couple of years not be a matter of HDTV or 3DTV it will be 3DTV or 3DTV, and then a decision on whether to get glasses or not use the functionality.
Dizzy
09/07/10 @ 13:09
#46
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The rest of the planet says no Ubisoft.
Kikizosan
09/07/10 @ 13:09
#47
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There isn't currently even a TV (of any sort) in every home so far. Sure, in three years 3DTVs will be in more homes, possibly even in the majority of homes, but they will never be in all homes. Ever. What a ridiculous statement to make.

I suppose saying only "in most homes" lacks the impact of what he's said, but it does have the benefit of not making you sound like a numpty.
designerheadache
09/07/10 @ 13:09
#48
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considering most people still havent adopted HD, i call BS.

3D isnt suited to a casual entertainment, its tiring and requires focus to work, and those stupid glasses...
MiniAmin
09/07/10 @ 13:10
#49
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@ Donniedarko333

Lets all jump on the 'hate 3D' band-wagon because all we can't think for ourselfs!

I think it demonstrates that we are thinking for ourselves by rejecting the 3D propaganda! This isn't an irrational hatred of 3D, when it's convenient, cheap, and hassle-free people will warm to it, like any new technology. But as consumers, we resent unrealistic projections which push agenda rather than accuracy.

3DTV still has problems, I have tried it myself. Many people wear contact lenses because they don't want glasses' indentations on their eyes/nose, I don't want marks on my face because of TV/Gaming. 3DTV is very expensive, you need a TV, expensive glasses (for each viewer) and a transmitter, in addition there's an alarming lack of content... and most areas don't even have Freeview HD yet!

Please, both you and others... stop attempting to designate us 3D sceptics as irrational luddites. The technology is in its infancy, it's expensive, there's a lack of content, and it isn't even particularly immersive yet. When the technology has advanced we'll all be excited and embrace it, you only need to look at the reception of the Nintendo 3DS to realise that.

/rant
LiamK
09/07/10 @ 13:11
#50
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"Prices are already coming down on 3D TVs though, just been looking at this Samsung 40" on Amazon, and it's under £1000! That's really not much more than a standard 40" HDTV... "

I wouldn't call a difference of £400 "not much more than"...

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