In amongst all the doom and gloom of the UK high street, a Currys PC World in London (Tottenham Court Road) is trying something new - maybe even future-facing.
It's not the most radical idea: a 500 sq ft basement area - excitingly labelled as a Gaming Bunker - given over to 10 networked and powerful custom built PCs that will play the latest games (Borderlands 2, Hawken, League of Legends, Planetside 2, etc).
They're up-and-running demonstrations of more than 150 PC-related products the shop sells. That incorporates all of the components inside the PCs as well as those without - things like headphones, mice and keyboards. Currys PC World pledges to keep the PCs updated and top of the range.
Razer and Turtle Beach apparently have spaces all of their own down there.
The Gaming Bunker is open from today. There are no time restrictions on how long you can play games down there, but staff are on hand to make sure everyone gets a go.
The Currys PC World press release says the Gaming Bunker is well suited to events like launches and eSports tournaments. Maybe someone else will agree.
I wonder if a similar line of thinking could be used in GAME or HMV? PCs may not fit the bill, but areas for console games should.