The infamous Leeroy Jenkins moment, born in World of Warcraft but spread far beyond, has been re-imagined as a modern day short film.
Jenkins has been transformed as a member of a modern-day organised crime gang that is moments away from robbing a bank.
The plans are intricate and the go-signal imminent. But when someone asks Leeroy Jenkins for a hot dog - unwittingly testing his guise of hot dog seller - things start going wrong.
The rest we'll leave for the video embedded below.
The Leeroy Jenkins short film is a part of the Worldwide Short Film Festival. The slogan declares that, "Anyone can upload. Few can Act/Direct/Write/Edit."
The video was conceived by agency Doug & Serge.
The original Leeroy Jenkins video - captured footage from World of Warcraft - has had nearly 31 million views.
Leeroy Jenkins was the name of a World of Warcraft player character who ignored fellow raiders and charged idiotically into a room of dragon eggs and got everyone killed.
His voice-comm battle cry of "Leeeeeeeeeroyyyyyy Jenkins" went on to become the stuff of legend.