Titan may be but a whisper on the lips of Blizzard - but the MMO to "eclipse" World of Warcraft is already playable.
"We're very confident in that product. It's an awesome one. We're playing it already," revealed Paul Sams, Blizzard COO, to Gamasutra.
"It is a total ball to play. We think that the reach of that product is greater than anything that we've done before. We're very excited about that. I believe that it's the type of game that will have a very long life, much like World of Warcraft has."
Sams added: "The thing that we hope will happen is that it will not stop World of Warcraft but we believe will eclipse it."
Titan carries a rumoured release date of late 2013, according to a leaked internal slate. But of course MMOs are subject to the wild winds of change - much more so than any other genre of game.
What else do we know about Titan? That it's not World of Warcraft 2, but "something completely new and fresh". And that's about it.
World of StarCraft? One fan got so excited that he started making World of StarCraft himself using the StarCraft II modding tools. Activision's lawyers shut him down, but only to change the name. Blizzard owns the name World of StarCraft already, you see - a pragmatic purchase or a revealing one?