SEGA exec Alan Pritchard has revealed more about the company's plans to delist less-than-stellar Sonic games - suggesting the publisher may take a leaf out of an old rival's book.
SEGA has signed a three-year deal with Alton Towers, the UK's most popular theme park.
SEGA's Sean Ratcliffe has said that Sonic's "quality is something that will be fixed over time" after a string of unsuccessful attempts to restore the hedgehog to his 16-bit glory.
A rarity amongst videogame characters, it's now perfectly possible to love Sonic and wish he was dead at the same time: a testament to recent games, which have made it their mission to kick your cheery childhood memories of the Greenhill Zone into tiny fragments, and stamp out any lingering enthusiasm you may have for SEGA's aging mascot.
Well, the blue hedgehog's back again, this time wedged into the role of an Arthurian knight. This would normally sound ridiculous, if it wasn't for the increasingly desperate variety of Sonic's latest escapades. If his penultimate incarnation - as a werewolf - is a fair statement of intent, subsequent games can take the series absolutely anywhere: Darfur, a sinister Victorian insane asylum, or into the dry heat of the Tex-Mex border, casting the blue streak as a would-be economic immigrant bent on sprinting to freedom.
At least that would involve running, something the series has struggled with lately. The truth is that, despite healthy sales, when it comes to making decent games, Sonic's recent history is a tale of steady decline: Sonic Heroes saw him looking rather unwell, Sonic the Hedgehog was a desperate attempt at last-minute defibrillation, while Unleashed, sadly, had the grief-crazed morticians losing their minds and painting funny faces on the corpse.
SEGA has plans to release a brand new Sonic adventure exclusively for Wii in spring 2009.
It's called Sonic and the Black Knight and is part of the storybook series that started with Sonic and the Secret Rings last year.
Sonic Team is the clever-clogs behind the game. It's set Arthurian Britain where your little blue hedgehog has a sword and can become a knight - and perhaps fight a dragon and kiss humans.