It's no secret that Xbox Live Arcade games without the buoyancy of a licence or well-known series often sink without trace. The first Geometry Wars may have sold and sold, but it was a novelty that benefited from exquisite timing: for the first few months it had precious little competition on Xbox's new digital download service.
Today, your brand new IP, still gloopy in its womb juices, competes with venerable re-releases cherry-picked from the canon - Ikaruga, Gunstar Heroes, Street Fighter II HD and so on. Or, worse still, goes toe-to-toe for players' Microsoft Points with million-dollar, EA-marketed heavyweights such as Battlefield 1943, a game that's one musket and a single-player campaign shy of a full-priced boxed release. So yeah: a license can be crucial.
But even so: Madballs. Really? That's what you're going with?