Lords of Football

In the circus that is video game promotion, sporting celebrities up and down the alphabet come and go like journeymen clowns, back-flipping in and out of on-stage demonstrations with awkward smiles and a few words for the cameras. Pele for Ubisoft at E3 2009. Pete Sampras for EA at E3 2009. Wayne Bridge for Activision at the launch of Call of Duty: Black Ops in 2010.