Imagine a world where you can play an MMO like Lord of the Rings Online directly on its website.
It's not subscription MMOs that are dying, Lord of the Rings Online and Dungeons & Dragons Online maker Turbine told Eurogamer - it's antiquated games that insist upon a single method of payment.
Massively multiplayer online role-playing game Dungeons & Dragons Online will officially go free-to-play in Europe next month, Eurogamer can exclusively reveal.
Dungeons & Dragons Online: Eberron Unlimited is the third most played MMO in North America.
Eurogamer has learnt that The Lord of the Rings Online will continue to be distributed and run by Codemasters in Europe, despite Warner's recent purchase of developer Turbine.
Turbine's free-to-play relaunch of Dungeons & Dragons Online - Eberron Unlimited - has attracted one million players and boosted revenues by a whopping 500 per cent.
Turbine spokesman Adam Mersky has indicated that the early-access launch of Dungeons & Dragons Online Unlimited has been a rip-roaring success.
The US-only, free-to-play makeover for the MMO turns regular subscribers into VIP members and gives access to all game content as well as a monthly Turbine Point allowance. But, said Mersky, that's not been enough.
"They all got a ton of points for being loyal subscribers, for being in the beta. We weren't really expecting a ton of sales - they had no incentive to. They already had access to all of the content as VIP subscribers, and we just gave them a butt-load of Points," said Mersky, according to Kotaku.
Turbine has unveiled the enormous list of changes arriving in the Module 9 update for Dungeons & Dragons Online.
We've now had the first two entries in a new feature series on Eurogamer MMO: the Ten Level Test.
Lord of the Rings Online developer Turbine has made a number of staff redundant at both its Massachusetts and California studios.
Speaking at the Tokyo Game Show this morning, Turbine chief Jim Crowley revealed that Lord of the Rings Online is to get a full-featured social networking site late this year.
Lord of the Rings Online developer Turbine has revealed it is "actively developing a title for console".
Lord of the Rings Online developer Turbine has obtained USD 40 million in a third round of venture capital funding, according to an online report by Private Equity Hub - and also according to GamesIndustry.biz.