Sony has introduced EyePet for PS3, a "magical application" in the words of Sony Europe boss David Reeves, which is due out next year.
EyePet allows you to adopt a virtual pet and then stroke and play with them, or draw toys for them to muck about with.
During an on-stage demo during Sony's Games Convention conference, we saw a "monkey-dog thing" (good reporting, Ellie) in action.
Apparently the player drew a car on a bit of paper and the monkey thing coloured it in, and then by pressing a button the PS3 controller it turned into a real car.
They also showed Heavy Rain, though, so you don't have to kill yourself yet.