Microsoft loudmouth Aaron Greenberg reckons most people buy the Wii as a novelty to show off at parties rather than as a long-term investment worth building up a game collection for.
"You see they're not buying games on it, right? It's like something they break out when people come over, and it's maybe a fun thing, but it's almost like the same people that buy a karaoke machine, you know? They're not really buying it for games, they're just buying it as a novelty," Greenberg told Gamasutra.
Essentially he feels Microsoft and Nintendo are trying to do two different things for two separate audiences, but that these will ultimately complement rather than compete with each other.
"We don't really see the Wii as a direct competitor, we actually very much complement the Wii experience," added Greenberg.
"In this generation we're seeing record revenues for the US and globally for the business, and we're seeing more people buying and playing games than ever before, and the Wii is definitely part of that. And as they grow that pie, that benefits us too, because those customers are eventually going to want to graduate to an Xbox 360 experience."
Which pie do you want a slice of, Eurogamer reader?