Sony US responds to HD-DVD demise
"2008 a breakthrough year for PS3".
Sony America boss Jack Tretton believes 2008 will be a "breakthrough year for the PS3".
He was speaking in the aftermath of Toshiba announcing it would withdraw its HD-DVD format from the market, and so pave the way for Blu-ray to shine.
"The emergence of Blu-ray as the de facto high definition standard is one more reason why PS3 is a great value to consumers," said Tretton in a statement.
"The combination of strong sales, Blu-ray dominance and widely-anticipated games all point to 2008 as a breakthrough year for PS3."
According to reports from the Toshiba press conference, the Xbox 360 HD-DVD drive accounted for a third of all HD-DVD player sales in the US.
Overall, the US sold 900,000 HD-DVD players, Europe sold 100,000, and Japan sold 30,000 (10,000 players, 20,000 recorders). That brings the worldwide total to 1,030,000 HD-DVD players sold.
The PlayStation 3 and its built-in Blu-ray drive has sold more than 10 million units worldwide.
Analysts also predict that Toshiba's decision will be an enormous boon to Sony and the PS3 going forward, as retailers try to push Blu-ray on those buying HD tellies.
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Comments (85) Latest comment 4 years ago
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Anyway, now it's BluRay vs DVD, and we all know who's winning that war. Toshiba.
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To be fair the PS3 is the only device that is allowing you to upgrade as they finish the profile specs for blu-ray. However we all know it will go digital download in the end.
/gets coat and heads to iTunes
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and don't even say streaming. that's unpossible. there isn't a big enough hole into the intertubes to support streaming at ~50mb/sec for full 1080p and dolby truhd. streaming would require the film to be ~80% downloaded before streaming can start, and not to mention it needs a heck of a lot of storage space. and the fact that distributors *cough*apple*cough* set their prices too high for something that's essentially locked out from most playback devices...
bluray ftw!
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Also the jump in quality from DVD to HD disc is not as pronounced as the jump from VHS to DVD for the average person so they are not suddenly going to migrate to high definition disc whichever the format. Although we may see some slight increase in player sales based on the fact that some people have been holding off for an answer to the format war.
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I wonder what the other partners in the BR camp think about the fact that the PS3 is the only player that supports the BR 2.0 spec. Anyway we knew all along that the PS3 was a BRplayer that also happens to support games.
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microsoft are going to shift strategy, and advertise the xbox360 as an inexpensive household heating system that also happens to play games. occasionally. until it inevitably breaks down after a year.
bolded so you can see it xboys hehe
/runs for cover from the flames
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DVD is hacked to death, and any kid using his PC can rip DVD movies. I know that Blu Ray is also hacked, at least the earlier disks, but it's not as easy and certainly as cost effective as ripping a DVD.
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Get over it. This is a good thing for all (Maybe not for those who invested a little in HD-DVD). One format long term is a good thing...
Viable HD Downloads are a way of IMO.
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With you on the downloads issue. Still reckon that's years away*, and the storage would need to be massive with terabyte drives and such.
Doing basic maths let's say a film tops 50GB you'd soon fill a 500GB drive. Also people like physical objects (decent packaging, liner notes, etc) that digital downloads don't provide. Do concede this might be more the case with people who've grown up collecting vinyl, CDs and DVDs.
Have a HD DVD drive for my 360 (yeah I know) and a PS3 so I backed both formats. Looking forward to picking up a load of heavily discounted HD DVD titles now.
* I mean with ADSL it takes forever sometimes just to download a 1GB demo.
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/hugs his 360
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/Fixed
What exactly is your problem?
Do you know how pathetic it is read comments like that? How old are you?
Edit: I love the hyperbole, ApologIe, it takes 40 mintes to install a game now does it?
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*If you work at McD's
That's a bs old argument now...
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Hmm, not upset at all, I just think it's very very sad that you appear in every thread like this with the same childish comments.
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I just hope that Sony remember that the PS3 will sell better if it is marketed mainly as a games console because it isn't always going to be the best or cheapest BD player around. While it still has to prove itself on the games front, I can't complain about its DVD/BD playback functionality at all because it's the first console I've bought where I haven't felt the urgent need to rush out and buy a standalone player for my movies. Knowing that BD isn't going to be dead in a year makes me feel so much better about having spent £425 on the PS3 (which also has PS2 backward compatibility, more USB and memory ports than the cheaper, cutdown model) although the machine wasn't really up to scratch at launch, requiring numerous firmware updates - too many, in fact - to add 1080/24p support and DVD upscaling among other things.
Still it is going to be a good year for Sony... they just need to release plenty of good games and drop the price of the console again mid-year and the machine will just sell itself just like the PSone and PS2 did. Christmas 2008 could well belong to Sony.
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Dont worry about ApoIogie he is a rabid 360 Fanboy (Or Anti Sony Fanboy, to be politically correct) with nothing better to do. Someone needs to shorten his frikken lead
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*sigh* It really is like communicating with an 8 year old.
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As for the article: I doubt it. Most of the people who own a ps3 don't even know that it plays bluray so I doubt that that group will go out and buy one because it's brd. Especially since neither HDDVD nor BRD have even entered early adopter stage (6% of the market) - last time I checked.
The ps3 - and all consoles for that matter - will mostly sell on basis of it's games.
Also, it seems like sony hasn't learned anything with them boasting about things that might or might not happen.
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I have a Wii currently, but will probably make the decision to go Wii-PS3 this year, and I think a lot of other people will do the same. THe big question is how far behind will the 360 be by 2010, when the next machines are slated for release? I suspect 360 will go the way of the Gamecube and fall off by the wayside within 18 months .
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It makes the comments thread a nicer place to be.
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lol! Ironoman judges you.
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Grow up.
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Are you serious? The 360 will sell more games than the PS3 no matter how many Sony sells until the next-gen, which Sony will be late entering as well since they've wasted so much energy on other aspects than console gaming.
M$ 2010 - An awesome new console which will make games on the PS3 look like PS1
Sony 2010 - In-Game XMB support, FFXIII launch, virtual pop-star idol update for PSN Home (wo0t!)
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the problem with the 360 though is that it was lacking any fun. games just became a trawl to collect gamerpoints. and trying to play online was a joke, too many little american kiddies who just learned some swear words in the games. i got my ps3 and ridge racer, and for the first time in ages actually played it to the end and enjoyed it.
the 360 is a great machine, the fanboys that come with it are just daft. the comments they come out with are more or less the same as were said about the original xbox (like haha thats not a games console cos its got microsoft written on it)
bluray and the ps3 are still in their infancy and are an unknown quantity in terms of performance, things will improve over time for both of them. games get better every generation. give it a year or two and things will be done on it that can't be done on the 360.
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Didn't they say that a year or two ago?
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Although don't you get a little bored with it, trying to wind people up on here, I used to do it myself you know, but I grew out of it as it was like shooting fish in a barrel, no real sport.
Still, I've said my piece, and you've pretty much proved my point so I'll move on now.
Ta Ta
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I'm sure HD-DVD bowing out will help Sony. I'm considering picking up a PS3 just for the BR functionality as it's the best player available currently and one of the cheapest. But that doesn't change the fact that there is a lack of games for it, so attach rate may remain low. I would only consider buy AAA exclusive games. I hate the PS3 pad so would still buy multiformat games on the PC or 360.
The 360 needs a price cut badly, it's well overdue, I'm not sure what MS are waiting for. But surely no one can think it's going to go the way of the GC or fade away. It already has a decent install base and the attach rate is high. This makes it very attractive for developers.
As I see it all formats are now firmly established and none will be going away. And anyone into games should surely see this is a good thing. We all want choice and competition in the market place no?
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are you insane? it was crap on the 360!
the two games are completely different! i played the 360 version long before i played the ps3 version, theres just no contest!
and in the context of gamerpoints, ridge racer 360 was so stingy with them i gave up trying to play for them, and still couldn't enjoy the game all that much.
brand loyalty can go out the window as well, as i have been a loyal nintendo follower for the past 22 years, and raced out to get my wii on launch day. so if anything, i am a nintendo fanboy.
and this still doesn't make me as much a fanboy as you
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But you can just imagine the smug high-fiving, whooping and circle-jerking that must've be going at Sony's US HQ when Toshiba made its announcement official.
Nobody does self-congratulatory quite like the Yanks... ugh!
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"HAHAHAHAHHAHAHAHAHA"
"No really, you can stop now."
Bill Gates responds to HD-DVD demise
"We at Microsoft are appalled and disappointed by the behaviour of our technology partner Toshiba, selling a high priced electronic item to our loyal fanbase then making it obsolete overnight with no warning. How dare those b*stards treat our valued customers like that? It's clearly our job."
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First of all, it leaves their decision with their external HD-DVD add-on at a cross roads; it's neither for games and now no good for films either! So, I think it will eventually be withdrawn from the market.
Secondly, with analyst predictions for this year saying that the PS3 will double its installed base, it has to do this at the expense of some other console(s), of course. If someone planned to buy an X360/Wii and now hears all this about HD-DVD dying and games like GT5, MGS, LBP and KZ2 coming out for PS3, then they might be persuaded to lean in Sony's direction instead. In other words, with the Blu-Ray victory, Sony has an opportunity to sell more PS3 consoles to two different types of markets, just like it did with the PS2 enticing consumers with its DVD playing capabilities. Remember, Microsoft couldn't do that out of the box with the original XBox and again that contributed to its eventual downfall somewhat.
I'm sure that when people have a budget to buy a console, they think of buying one, not two or three at once. So, what is interesting is how many people will now shift to buying a PS3? Combine that with those who were going to buy PS3 anyway at some point (perhaps they have PS2 right now and simply have not upgraded yet - like myself) AND those who want it as a cheap Blu-Ray player, well, Sony then definitely has a chance to not only double its installed base but jump into second position and be hot on the heels of Nintendo by Xmas '08.
Sony's Blu-Ray trojan horse (the PS3) strategy has worked miracles, just like the PS2 did when DVD was emerging. While Microsoft have some hard decisions to make and find themselves in Sega Dreamcast territory. As for Nintendo, well, they've done a good job pushing themselves out of the hard core games market without the other two pushing them. So what will their next console be? A follow-up to Wii with more Wiimotes/Nunchucks? If not, how on earth will they get themselves back into the mainstream, without alienating all those 'casual' gamers they've found?
Whatever happens, 2008 is going to be a VERY interesting year and I can't wait for it to unfold...
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You are becoming more irritating that the user you are trying to parody.
P.S I am actually on your side re. PS3 vs 360, but you are letting the side down.
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And like he said MS need to think about another £50 price drop across all of the 360 skus, it's been out for over two years now, it's time to get a bit more competitive.
One thing though, as I deal with your average Joe Gamer on a daily basis in work (Game) I still find it strange that Sony's head honchos are sooo overjoyed with this Blu Ray victory even though I'd say 80 odd % of PS3 buyers look at me like I'm talking in an Alien language when I mention it plays Blu Ray films.
''Blu Ray???? Duuuuhhhhhhh?''
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I asked this on another post but no one answered. These games that need installing on PS3, how much HDD space do they take up? Surely that must eat up those 40gbs?
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I don't think I've seen anything on the PS3 yet than wouldn't be possible on the Xbox 360 with a bit of effort and some games like Virtua Fighter 5 actually look slightly better on Microsoft's platform. Even games like Uncharted: Drake's Fortune and Ratchet & Clank: ToD look perfectly possible on the 360 if the cutscenes were rendered in real-time instead of being pre-rendered using the ingame engine. The only thing limiting the Xbox 360 is its lack of a standard HDD and its 7.2 GB DVDs but the former hasn't really proved to be a hindrance so far and the latter can be overcome by using multiple discs, which most games don't seem to need anyway bar RPGs. The PS3 also has the SIXAXIS but so far that feature has proved to be a waste of time in most games (and positively despised when forced in games such as Lair) because it lacks the flexibility and accuracy of the Wii's motion sensing.
Maybe in time developers will pull off some neat tricks that show off what the PS3 can do but since they'll be for exclusive games, you'll never know for sure whether the Xbox 360 could do it or not. All multiformat games will naturally be more or less identical and they're going to make up the bulk of both platforms games anyway. The end result will be that both platforms will appear to have very similar games overall such that neither one will appear to be superior to the other.
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Sony didi with PS3 the exact same thing they did with PS2 : sell it as a game machine with the possibility to watch movies in high-def at no extra cost (DVD was high-def compared to VHS when the ps2 launched...). And it worked... twice. Remember how lame the game line-up was during the first 2 years of the PS2 ? During some months after launch the attach rate in japan was below 1 meaning people were only buying the machine as a cheap dvd player. Indeed, the good games only started to appear after the launch of MGS2... aren't we getting MGS4 soon ? I hope this will turn the tide because so far the only reason I use my PS3 is to watch Blu-ray movies (with the notable exception of Drake's fortune
The ps3 allowed Sony to have a huge installed base of Blu-ray players. Giving the numbers (10mio ps3 vs 1mio HD-DVD players) there was no way HD-DVD could possible sell more discs than its rival... leading to studios to shift camp.
Honestly, I don't know how Thoshiba did not see that coming... First nail on the HD-DVD coffin was the incapacity of Microsoft and Toshiba to agree about a built-in HD-DVD in the X360. The numbers would have been really different then... as would have been the outcome of the "war".
Well that's history now... but the question that remains is : where does this outcome leave the X360 ? MS will certainly comment that it does not affect its product in any way but the truth is that the PS3 looks more sexy than ever for Mr John Doe (a true one in all media hub for playing games and what Hi-Def movies !!!). MS strategy is now pointless - i.e. not to force the customer to chose bla, bla - has there is no more uncertainty about the winning format. IMO, the only viable options are :
- MS releases a "Utimate" edition of the X360 with a built-in Blu-ray player... not likely, it will look like a defeat
- MS releases a separate blu-ray drive for the X360 at a really affordable price and decreases the price of the console.
That way, MS can hold the two sides of the market (entry point with a really affordable game machine, attractive to this all-too-important-these-days casual gamer and the top with a repriced Elite and its Blu-ray add-on). For this strategy to work : price of the entry machine, must be as close as possible to the Wii and price of the top of the line machine + the add-on should be significantly lower than the PS3.
Otherwise, Thoshiba announcment could be the first nail on the X360 coffin... and I do enjoy my X360 a lot !
/goes back to play Mass Effect and PGR4
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first time things went wrong MS FUCKED everybody that got their first console
this time MS FUCKED only those that bought HD-DVD add ons
its an improvement... for christ sake lol
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Is that even english?
/checks to see if it's half-term week
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the way i see it, the xbox is a known performance quantity. it uses directx, and so is much easier to develop for. there are also profiling tools to tell you the workload of chips / memory at any point.
with the ps3, however, and the unique challenge the spe's present in terms of coding (i heard it's like trying to do shader programming? or assembler?) there are more hurdles to overcome.
i think the two are (pretty much) on a par graphically atm, looking at burnout in particular, but due to the very nature of directx there won't be a great deal further that the xbox can go graphically. i may be proved wrong, but i'm pretty sure the 360 uses a version of directx9, lacking many of the features of dx10, which have to be manually implemented.
the other problem which i seem to remember is that developers don't have access to the full 6 cores on the 360, as one is used by the guide and another is reserved. so some multithread restrictions occur then too.
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"The announcement by Toshiba to pull out of the HD-DVD market, effectively killing it, will have a greater impact on X360 than Microsoft can imagine right now"
So Microsoft the multi billion dollar coporation can't imagine the impact, but we the internet posting masses can?
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Lets not split hairs here. All fanboys are ridiculous immature cocks. There may be shades of grey between their levels of obsession and fanatisism, but they are still a country mile from any normal rounded person.
Its just metal and plastic you bloody weirdos. It does not warrant your love. Get a more social hobby if you can't take gaming as a hobby without becoming obsessive freaks.
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I have to say whilst I do not like the PS3 I have always open to getting one if it had games I want, had DS3 packaged and especially now with BR winning the format war. But that little fact, which I didn't know until someone mentioned here on EG, has REALLY stopped me in my tracks in thinking about getting one. I think I'll just wait and buy a cheap stand alone BR player or 360 add on (if it comes) and pass on PS3 no matter what games comes out (unless they release one with a faster drive). Maybe next gen Sony.
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@seasidebaz: the reserved cores thing isn't really an "issue", it's just the spec. Same way that the PS3 only gives you five SPEs full-time, or the PSP is underclocked.
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@ Toshiba
HaHa! Gutted!
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few months later
gets painted black
gets HDMI
a little later
gets built in HDD
gets BR player
then MS claims : SONY STOLE OUR CONSOLE PLANS
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Eh?
The PS3 is still 7 million odd units behind the 360.
I'd say that's fucking dire for Sony.
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That the PS3 is selling as well as the Xbox 360 (10 million units sold in just over a year for both systems) yet is still the most expensive console (it's now the same price the PS2 launched at) suggests it is going to do extremely well once the PS2 is laid to rest and the price of the PS3 drops further. The PS3 is selling steadily in all three major territories unlike the Xbox 360 which is currently only selling well in the US and UK (me thinks Microsoft needs to cut the price of the hardware). With a ten year lifespan mapped out for the PS3, I'm sure sales well increase year-by-year and it hasn't even been out a year yet in Europe. PS2 sales didn't really take off until the machine dropped to £200 after a year so I suspect that once the PS3 does likewise it'll fly off the shelves, particularly as PS2 games start to dry up over the next 18 months. I reckon GTA IV will sell a lot of PS3s this April so if Sony have any sense they'll schedule another hardware price drop.
Sony always warned people that the PS3 would be expensive so I don't think they expected it to be a strong seller in the short-term, their marketing strategies appear to be long-term based on the PSone which lasted a decade and the PS2 which appears to be doing likewise. If you can sell a console for ten years then you can make an awful lot of money out of the hardware (which becomes cheaper to build) and the games.
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It's less than 8 million behind with the 360 on a year headstart.
Get ya' facts right fanboy.
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£79.99 ALDI special in 18 months time??!! ;D
IMO I really don't see downloads taking over for eons - apart from not wanting to wait for a movie to download, I also don't want to download a heavily compressed HD Version thanks very much - please fill a 50GB BR Disc with the highest bitrate possible please...
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Anyway, it looks like I will probably be buying a PS3 after all. Not soon, mind you, but when I get that HDTV I've been eyeing out for a while I think the PS3 will probably come along with it
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360 has all the games, Xbox Live and has just recently signed a deal with paramount for digital distribution.
MS are not stupid, the Xbox 360 is already dominant in the brands second generation.
If you recall the vice like grip Sony had on the market with the PS2, compared to now - its easy to tell MS arent going anywhere.
Strong competition is good for all of us though, so im happy. But for games there can be only one - Xbox 360 FTW.
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What I was saying in my post is that Microsoft is now in an even more difficult position to predict how the market will react, and how some of the analyst predictions for sales of the PS3 for 2008 - as a direct result of the Blu-Ray 'victory' - will affect its position.
It's just interesting to see that because of one event, how this will impact other things and cause more events to happen that could not be predicted before, not even by Microsoft.
And it's precisely the latter's indecision or miscalculation that the X360 did not need one of the next generation optical storage standards, that may well turn out to be the biggest impact on its success.
I don't have any more foresight as to how things will turn out than anyone else, but I can make an intelligent prediction, based on history. And as is always said, if you don't learn from history, then you're doomed to repeat it.
In any case, I hope you are as excited about how 2008 unfolds as I am...
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120m PS2s with xbox 1 and GC had less than half
in such a market you really think 7million is all that terrible number?
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[link url=http://www.roughlydrafted .com/2008/02/21/lessons-from-the-death-of-hd-dvd/#comment-55 48
]http://ww w.roughlydrafted.com/2008/02/21...[/link]
Small quote from the article:
"The death of HD-DVD says more about Microsoft and its future than the general media seems to recognize. It’s not a format war, its a culture war between industry players working to advance the state of the art collectively in partnerships, and one company working to own everything while contributing very little."
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At least they're not alone in that fight: Retailers, movie studios, PC makers and electronics manufacturers got their back (and it's not like HD-DVD wouldn't have had to fight the same struggle).
"i may be proved wrong, but i'm pretty sure the 360 uses a version of directx9"
According to a recent Microsoft advertorial in gamesTM the 360 uses DirectX9.0b. (that article took any credibility gamesTM might have had away: 6 pages of a MS employee telling how great DX10 is while also pushing Vista and gamesTM didn't ask a single critical question or made a critical remark (which is quite an achievement given the disaster that is Vista)).
"I just can't see how the Ps3 stands any chance of catching up on that 7 million figure difference. The majority couldn't give a toss about the HD format as it is."
The Wii made up a bigger difference in 10 months... At a better price and with more software around and now all of a sudden also favourable press, the PS3 will probably run circles around the 360 which is already tailing off. Though it will not come close to the Wii unless Nintendo doesn't sort out its manufacturing.
It's definitely true that the majority couldn't give a toss about the HD format but they care even less about games consoles (unless it's a Wii)...
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