Microsoft's Aaron Greenberg has responded to claims by Kaz Hirai that Sony is the best, telling the Sony Computer Entertainment boss that it is in fact Microsoft who is the best.
Yesterday, you may recall, Hirai declared that Sony is the "official" industry leader. Even though they haven't sold as many consoles as Nintendo (who is not a competitor because they make machines for playing videogames on, not machines for playing videogames and other things like films on). Or Microsoft. And didn't sell as many last week and aren't this week and let's face it probably won't next week.
"This sounds like an old hardware company that's comfortable with its market position," Greenberg told The Bitbag.
"That complacent attitude is out of touch with where the industry and consumer is today."
He continued, "This generation won't be won over just hardware specs, but who can out-innovate when it comes to online and software. This is the kind of stuff that's in our DNA, and frankly moves the console war onto our home court."
Unlike Hirai, fuddy-duddy Greenberg likes to use the traditional method of measuring how successful a videogames machine company is by counting the number of videogames machines it has sold. And according to his crazy old fashioned standards, Microsoft is winning.
"I'm confident we will outsell the PS3 throughout the entire generation by providing more innovation and building the best and broadest games library while growing our entertainment experiences on the leading online network," he stated.
"With a US install base lead now of more than 7 million units (according to NPD), I can't imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn't close the gap until 2014."