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Sony bigwigs bigup PS3 for 2009 News

PSP PlayStation 3 News by Ellie Gibson

6 January, 2009

Sony's top executives have been speaking to PlayStation.com about what they're looking forward to in 2009.

"The most important thing for us as a company in the very short term is for us to start making money," said SCEE boss David Reeves, who gets the big bucks for that kind of sharp economic thinking.

"This is a pledge that was made last March and is something that we are still very much on target to achieve. Once we have achieved this, I think it will be a very exciting time for PlayStation. Once we have alleviated that specific pressure, we can move forward at a rate of knots."

According to Reeves 2009 will be "a very exciting year for PS3", what with the likes of Heavy Rain and Killzone 2 coming out. Then there's the music and video download service arriving at the end of the year, plus "some great games coming out" for PSP. In short, "2009 will be a prime example of PlayStation at its very best."

Worldwide Studios boss Shuhei Yoshida agrees, unsurprisingly. He reckons this will be "the year of big exclusive PS3 titles", citing EyePet and MAG as examples. And Heavy Rain and Killzone 2. There are "some more big titles that we have not even announced yet", too.

"On PSP, we have new titles and innovations that will connect and expand the PlayStation experiences," added Yoshida.

The artist formerly known as Sony Worldwide Studios boss, Phil Harrison, also chipped in. He's most looking forward to "large scale MMOs coming to PlayStation 3", complete with "innovative business and service models". But what about Heavy Rain and Killzone 2, Phil?

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Comments: 1-50 of 72 in total | next 50 »

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DFawkes
06/01/09 @ 09:21
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i think they bigged it up so much they broke the article with over-hype. Whoops :p
mcbi4kh2
06/01/09 @ 09:21
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Nice article again EG. Broken.
X201
06/01/09 @ 09:24
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I can't even see what I'm typing in the comments box.

Who's turn is it to take the blame this time?
Mouse or Craigy?
Dizzy
06/01/09 @ 09:26
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The year of?
seasidebaz
06/01/09 @ 09:27
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Wow, HOME has leaked into the comments thread! Must be a sign!
Edited 1 times, most recently on 06/01/09 @ 09:27
Bealsy
06/01/09 @ 09:30
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This type of article seems to be becoming quite popular. Certainly helps improve your imagination.

+1 EG
menage
06/01/09 @ 09:34
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yada yada yada
the_dudefather
06/01/09 @ 09:34
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its not the article really matters

SONY SUX OMG
Eraysor
06/01/09 @ 09:36
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Hahahahahaha. Possibly the best line by executives ever.
mcbi4kh2
06/01/09 @ 09:38
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The only games Im looking forward to are KZ2, The Agency, MAG and GOW3. Besides KZ2 are any of the others even coming out this year?

I also seriously doubt Sony has some major exlusice up its sleeve that is going to be released this year that they haven't bothered to tell anyone about.
Widge
06/01/09 @ 09:40
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I want to hear Ushiro is coming to Europe PSPs
PearOfAnguish
06/01/09 @ 09:44
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So their business plan is to...make money? Round of applause, chaps.
X201
06/01/09 @ 09:49
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Isn't L.A Noire due this year?
Edited 2 times, most recently on 06/01/09 @ 09:49
CaptainScarlet
06/01/09 @ 09:53
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"Sony bigwigs screwup PS3 for 2009"


Fixed!
PanStre
06/01/09 @ 10:09
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Worldwide Studios boss Shuhei Yoshida agrees, unsurprisingly. He reckons this will be "the year of big exclusive PS3 titles", citing EyePet and MAG as examples.

Ha ha ha ha ha ha ha ha ha ha ha ha ha..........

Shuhei ought to KNOW what 'big exclusive PS3 titles' are (after all, the dev team behind one of them embarrassed him royally last year) and Eyepet & MAG aren't anywhere close.
Les
06/01/09 @ 10:15
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"I want to hear Ushiro is coming to Europe PSPs"

Or at least the US... ;)
farticusmaximus
06/01/09 @ 10:17
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Ah I see, so when Sony said '2008 is the year of the PS3' they actually meant 2009. So when they say 2009 they mean 2010?

Please Sony, for the love of cheese, just speak the truth. I think you'll find if you stop lying constantly to your target audience you might shed some of your enormous burden of shame and maybe, just maybe, gain a tiny little bit of respect from the gaming community.

In the meantime....

/point
/laugh
Vanmunt
06/01/09 @ 10:20
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At least sony are saying whats in the pipeline for 09... where as MS are being a bit quiet, personally I am looking forward to the line up on the PS3 alot more than my 360...

Killzone2, GOW3 etc compaired to Halo wars and some other 4 hour halo game...
mcbi4kh2
06/01/09 @ 10:22
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Good to see you keeping up your anti-ps3 campaign into the new year fart.
Edited 1 times, most recently on 06/01/09 @ 10:22
farticusmaximus
06/01/09 @ 10:24
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@mcbi4kh2

When it becomes a worthwhile platform I'll put my full support behind it.
mcbi4kh2
06/01/09 @ 10:26
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Im curious and I'm sure I'll regret asking, but what doesn't make it a worthwhile platform?
Vanmunt
06/01/09 @ 10:29
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When it becomes a worthwhile platform I'll put my full support behind it

bet they cant wait, farticus endorses ps3... sony can't keep up with demand...

'We tried so hard to impress some sad fanboy on EG, now we can move forward' Says sony exec...

Fart puts arm around ps3, sipping galss of milk staring at sunset....
bratmandu
06/01/09 @ 10:29
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What about the small wigs?
mazzl
06/01/09 @ 10:46
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@vorlon-man i agree mostly exept about the price cut, that won't happen, like the man said, they need to make a profit....
so i expect more bundles, but not a price cut perse
Thunderbolt!
06/01/09 @ 10:49
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But theres the much rumoured PS3 price-cut around March.

It has to go below £199 to reach the sweet spot for the mass-market regardless of how many features it has.
Petulant_Radish
06/01/09 @ 10:50
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I like usage of the word umbrage, I think it’s spiffing.
seasidebaz
06/01/09 @ 10:55
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I'm most looking forward to the MMO's. If they can do the Korean model of microtransactions instead of subs then I'm in.
Rash'
06/01/09 @ 11:03
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i think a price cut is imperative this year, whether through an internal redesign or a complete make over. i see making money as their priority but i believe they are working on making a price war happen this year. if it doesn't happen i'll be surprised because it'll be indicative of their current ambitions.
Widge
06/01/09 @ 11:09
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It is a worthwhile platform, its not worthwhile owning both a 360 and a PS3 though, regardless of which one you happen to have camped with.
farticusmaximus
06/01/09 @ 11:10
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@vorlon_man

"I doubt they'll gouge it's guts out and put an XBOX 360 in there just for you Farty."

Why would I want that? I dont care what's inside as long as the price and software catalogue is good.


"Meanwhile us who have not got blinkered, biased, fanboy perspectives, are playing LBP, Wipeout HD, RFOM 2, Uncharted, and soon Killzone 2 etc, alongside Gears 2, Halo 3, Fable, and so on."

I've also been playing those titles. I've not been enjoying them though because I just didnt think they were good games. There ARE games I like on the PS3, just not enough for me to justify a purchase.


"Stop pretending to have umbrage with Sony when in fact you just wont touch the PS3 even if it was 50p with 50 AAA games."

Stop with the amateur psychology. It's rubbish.
Widge
06/01/09 @ 11:13
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Oh I gave Pain a try btw. I didn't find myself getting hooked on it though. May give it a blast at a later date.
Rash'
06/01/09 @ 11:18
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vorlon, so definitely this year. lets discuss when then. i reckon in the lead up to christmas, but rumours persist it'll be march.

widge, i don't think the two consoles are so similar that owning both wouldn't hold some advantages if you were that way inclined. 360 certainly caters to a more hardcore palette.
Rash'
06/01/09 @ 11:21
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farticus, i don't think it's unfair to assume you wouldn't touch PS3 with a barge pole.
Golgo
06/01/09 @ 11:28
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Someone in Sony please get the hint and give Harrison his old job back...the guy's clearly desperate.
farticusmaximus
06/01/09 @ 11:30
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@vorlon-man

Believe what you like, it has no effect on anything.

What DOES have a real-world effect is people who see through the vaporware, 'social networking applications' and semi-interactive movies that Sony throw at the gaming masses and choose to purchase a console with a decent games library. That's the 360, in case you were wondering. The console that's outselling the PS3 and widening the gap. The console with the good games on it.
farticusmaximus
06/01/09 @ 11:32
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@Rash'

Wrong, try again.

I play a game before I comment, as I have stated before.
skillian
06/01/09 @ 11:33
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I'm pretty sure "bigup" is two words.
Rash'
06/01/09 @ 11:38
#38
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farticus, whether you play the games or not is irrelevant. your extreme biase makes your views questionable. come on now. don't tell me you aren't aware of your fanboy credentials?
mcbi4kh2
06/01/09 @ 11:43
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who see through the vaporware,
An app in a public beta is vaporware?

semi-interactive movies that Sony throw at the gaming masses
You mean MGS4 that was made by Konami? Happens to be one of the highest rated games this gen, of any platform.

purchase a console with a decent games library.
Both 360 and PS3 have a decent games library. Do we need a list wars?
Rash'
06/01/09 @ 11:46
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vorlon, as i have you attention, when do suppose a price drop will occur?
NotSoSlim
06/01/09 @ 11:47
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Why are you guys bothering? Your just feeding him. Hes a fanboy everyone know it
Rash'
06/01/09 @ 11:51
#42
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in fact to all; most agree that what will really turn the tide of sales for sony is a cut in price. when do people suppose it'll be? i purpose in the lead up to christmas.
Edited 1 times, most recently on 06/01/09 @ 11:52
farticusmaximus
06/01/09 @ 11:51
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@vorlon-man

"Farty, you're a stereotypical, biased fanboy who dislikes the console he didnt choose, and wont admit to this fact :-)"

I do dislike the console I didnt choose, and I do frequently admit to this. There's a very good reason I dont like the PS3 though. It doesnt have very good games compared to the more affordable, better connected console with the larger, more diverse games catalogue. That's simple pragmatism.

When the PS3 gets a decent exclusive games catalogue and matches the 360 for value then I'll buy one, but frankly all there has been on the PS3 is abyssal first-party exclusives, 2nd-rate 360 game knockoffs, games which arent really games (yes Home and MGS, I'm watching - not playing - you) and a whole bunch of substandard ports.


"It's yes, it's not a beleif, it's a fact."

Carry on believeing, it's heartwarming. Kinda like the kid in a wheelchair who closes his eyes and imagines he can soar with the eagles...



Rash'
06/01/09 @ 11:55
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farty, nobody believes you'll buy a ps3. that suspense is sadly in your own head.
NotSoSlim
06/01/09 @ 12:00
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Christ sake Sony will drop the price of the PS3 this year we all know it. They may even do it twice, 20 million in 2 years and of course the PS3 will fail.

BORING!!
farticusmaximus
06/01/09 @ 12:03
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"farty, nobody believes you'll buy a ps3. that suspense is sadly in your own head."

It's good that I don't need, or indeed give a shit about, your or anyone else's belief when I go to a store and fork out for electronics.

I'll buy one when they are value for money with enough exclusive games I like. The count so far is 3 and no, I'm not listing them. Lists are for Apologie and other assorted retards.
Widge
06/01/09 @ 12:08
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This argument is about as futile as one about which genre of music is the best.
sneetch
06/01/09 @ 12:15
#48
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@Widge
"This argument is about as futile as one about which genre of music is the best."

Agreed, everyone knows it's Pop. ;)
Widge
06/01/09 @ 12:17
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My ray gun of obscure Electronica is pointed at you
farticusmaximus
06/01/09 @ 12:37
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"/awaits usual rhetoric."

Keep waiting. You are completely wrong, but you and I will not agree so I see no point in continuing this conversation.
Edited 1 times, most recently on 06/01/09 @ 12:38

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