Just days after the European launch of PlayStation 3, UK retailer Aria.co.uk has slashed the price of the console to under GBP 400 - more than GBP 25 below the recommended retail price.
The 60GB PS3 launched in Europe last Friday with an official RRP of GBP 425 / EUR 599. However, it's now available on Aria's website for GBP 340.38 excluding VAT, or GBP 399.95 inclusive.
Based in Manchester, Aria.co.uk specialises in selling PC components and peripherals. The company sells to distributors and other retailers as well as individuals.