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PS3 sales rocket 1000% on Slim release News
PlayStation 3 Xbox 360 News by Games Industry.biz
Sales of the PlayStation 3 have rocketed 999 per cent over the past week, GamesIndustry.biz reports.
Sony introduced the new, slimmer SKU last Tuesday, and although Chart-Track does not reveal actual sales numbers, Dorian Bloch, director of the firm called the growth "a huge increase".
"The uplift on week 36 on week 35 is plus 999 per cent," revealed Bloch. "We don't give out the hardware numbers, but never-the-less it's a very large increase."
The boost in sales will be a pleasing early start to the Christmas season for Sony, which told GamesIndustry.bizlast month that it expected the redesign to pull in new consumers.
"I think what I've heard anecdotally is that this is the point people were waiting for - a redesigned model and, in Euros, a significant price reduction," said Andrew House, president of Sony Computer Entertainment Europe. "That's people's cue to jump into the business."
The PlayStation 3 has been remodelled earlier in the its lifecycle than the PlayStation 2. The PS2 slim, released in the 24th week of 2004, helped sales jump 310 per cent.
The news follows a climb in Xbox 360 sales of 43 per cent last week, due to the price cut for the Elite model to GBP 199.
This week, sales for the Elite were still up in the region, said Chart-Track, an increase of 29 per cent over last week's growth.
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JohnnyWashnGo
07/09/09 @ 09:34
+11
Its just so damn sexy and at the right price for newcomers and upgraders alike.
My local Toys R Us store was selling the slim version for 229 over the weekend. Cracking price. |
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Psychotext
07/09/09 @ 09:40
+5
It's idiocy that they don't give out numbers.
That aside, I'm not sure why you'd buy a PS3 in week 35 with the slim coming out a week later... but I'm sure some people prefer the look of the old model. :) |
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+3
@guernican
I may be talking bollocks but that could be down to a speed increase of the blu-ray drive? Although to be honest i don't think it's been upped but the seek time has been improved. Might be why it makes a little more of a racket. I've got a 60GB PS3 and am seriously considering getting rid and getting one of these now. |
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FireworkUK
07/09/09 @ 09:44
+37
So a 1000% sales increase over the previous week - a week where sales were non existent because
everyone stopped buying in anticipation of the new model being released. This would be a big deal if they'd sold a million units last week. I wonder how many they did sell...? Someone should ask this question next time the PR man starts boasting. It could be quite amusing...
Edited 1 times,
most recently on 07/09/09 @ 10:45
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Ornithophobe
07/09/09 @ 09:45
+22
"It's idiocy that they don't give out numbers. "
Their business is collecting and selling those numbers. |
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+4
>Except on price and boxed and downloadable games libraries.
Dave I mean marketing wise. It will be the "hot" new item for many people. >So a 1000% sales increase over the previous week - a week where sales were non existent because True... a pity they do not give numbers. Still they are bound to be good.... Wii-good? Maybe.
Edited 1 times,
most recently on 07/09/09 @ 10:47
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+5
These numbers don't tell a lot. When they will be able to compare sep-oct-nov with the same period last year, then I'll take them into account. As said above by somebody: almost nobody will have bought a PS3 the week before the Slim went on sale, so an increase of 1000% is good, but doesn't say anything about the long term success. It is however perfect for a PR person to spin, and get a raving newspost from it.
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+2
1000% is still quite a hike, i know they plummeted the week before but if we say it dropped by 80% the week before we are still looking at an increase of 200% on average, i know i am pulling these figures outa my fat hairy sweaty arse, but hey, if it is good enough for (all) of the pr firms...
p.s I own 3 ps3's 1 60gb at home in my bedroom, 1 40gb in my living room and a slim here im my office, both my fatties have upgraded 320gb hdd's. |
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Eighthours
07/09/09 @ 10:10
+5
A comparison to when PS3 sales weren't affected by everyone knowing about the Slim's release date would be more useful. Sales in Japan, for example, dropped to 1000 units the week before the Slim came out - you can see just from that, that reports of a 1000% increase would tell you very little about the Slim's real impact, and indeed might actually be a disappointment.
We need proper figures. Tell us the comparison with sales in the Spring or something. |
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captainrentboy
07/09/09 @ 10:10
+2
We didn't have any 'fatty' 80GB PS3s in stock, in my Game store, for the two weeks leading up until the Slim's launch. So to get a 1000% increase on the previous week's zero is, well y'know, Impossible :/
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-10
TOTAL: 109,484
so 1000% increase in sales of that is quite a lot i guess I can make that for you. If you are impling 1000% of 109.484, that would be 109.484.000. So it sold in one week what the PS2 sold in 10 years. You are very bad at math or you didn't read the article. Here's hoping it's the later. |
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-1
1000% is ten fold of the original sales. So if they sold 109.5k before then they sold 1.2million (109,484 x 10, + 109,484). "Up by 1000%" implies it was last week plus 1000%.
EDIT: 1.2million sales for a relaunch/reprice is brilliant. Sony did well out of this.
Edited 1 times,
most recently on 07/09/09 @ 11:35
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Marshall2008
07/09/09 @ 10:35
-5
Good luck to em. Sony had to do something in the run up to crimbo. I know they have uncharted 2 but Microsoft is rolling out Halo ODST and Forza 3 along with their own price drop on the elite. The best Sony can do is a God of War collection for the PS3. Oh and the COD games always ship double on the 360 too.
Like it or not Halo 3 ODST will ship fuck tonnes along with Forza 3 and the GTA IV stories which will also move hardware. Going to be an interesting holiday season.
Edited 1 times,
most recently on 07/09/09 @ 11:38
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Ornithophobe
07/09/09 @ 10:36
+1
XdarXideX got there before me, it's miiiguels maths that is criminally bad.
edit: also that's the US figure.
Edited 1 times,
most recently on 07/09/09 @ 11:36
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IneptPercy
07/09/09 @ 10:41
+2
I was expecting a big increase as its sort of a double whammy as such with a 'better' model and cheaper price so it has attracted 2 types of sales at the same time.
Firstly the price decrease will attract new customers quite simply and the model will attract many 'upgraders'. With that the rumours of the PS3 slim have been around for months, so this burst could be the results of a good few months of people waiting for the slim. Meanwhile the 360 isn't an upgrade and and people haven't known about the price decrease for too long before. By all means I am not trying to take this away from Sony it is great news for them, but I just don't think it will be sustainable. Will be interesting to see how long it takes to settle and what rate it will settle at. |
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TheStatics
07/09/09 @ 10:43
0
I saw the slim in comet the other day... I think my 80gb version looks nicer. Really!
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el_pollo_diablo
07/09/09 @ 10:43
-3
@ insincere_dave :
The thing is, by the time you've bought all the extras you need for your 360, they work out much the same price. |
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youhavenomail
07/09/09 @ 10:45
-7
Good news for Sony, but just imagine what will happen if Microsoft comes back at them with a tidy, quiet unit that doesn't break alongisde Natal next year.
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IneptPercy
07/09/09 @ 10:51
0
"The thing is, by the time you've bought all the extras you need for your 360, they work out much the same price. "
Stop that arguement, most people need a hdmi cable extra, yes you could add every add-on possible and say it costs the same but not everybody needs the add-ons. With that do you include a hard drive upgrade in your PS3 price?, yes its not needed but could be recommended witht he amount of installs needed. Sorry I don't mean to fan the fires of that age old arguement, just gets me when people make it out the over priced add-ons are needed, by all means if you do need wireless as an example and want blu-ray then the PS3 may be better value, but how many consoles are in kids bedrooms/spare rooms connected to and old CRT and don't bother going online? it may matter to a lot of people on here but we are really a fair cross section of the buying public are we. |
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