DS sales top 2m in UK
Making the PSP cry.
Nintendo has declared that it is now the leader in the UK's home console and handheld markets, with the DS now outselling the PSP by a rate of more than 2.5 to 1.
According to Chart Track data, more than 2 million DS units have now been sold in the UK. Sales have continued to boom following the release of the Lite five months ago, and the success of titles such as Brain Training, Animal Crossing and New Super Mario Bros. - all of which have topped the 1 million sales mark in Europe.
"The ability of Nintendo DS to appeal to both gamers and non-gamers alike through an exciting, fun and innovative portfolio of software has been instrumental in its success in the UK," said David Yarnton, general manager of Nintendo UK.
"Nintendo DS will continue to be the main driving force behind the expansion of the video game market this year."
Lisa Morgan, CEO of high street retailer GAME, added, "Nintendo DS has played an increasingly important part of our business in 2006.
"Not only is the DS performing really well, but Nintendo are following through on their promise of expanding the gaming audience, which is key to GAME too. This is evident in the broad range of people coming into our stores to purchase both DS hardware and software."
Nintendo is currently gearing up for its next hardware release - the Wii, already a sell-out hit in North America, will launch across Europe on 8th December.
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Comments (85) Latest comment 5 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
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Why aren't they capitalising on the success by releasing some new games?
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Nintendo are supposed to be the leaders of innovation damnit, yet all they do is package all of Mario's past platforming abilities into a neat package and off you go sells a million easy (i'm not trying to knock it off as a bad thing, but it just pisses me off.).
Maybe Sony needs a Mascott to whore to death on every platform they own, seems to be the only way to sell first party software "To the masses".
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Thats beacuse mos londoners care more about the cool factor than the actual games.
PSP is a much cooler piece of technology just a shame its a poor games machine
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Snake?
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I'm just weird i guess...
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Thanks, i just had to hear it from someone else you see
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Snake?
Snake is owned by Konami (or more accurately Hideo Kojima) who could go on other systems if he felt like it, try again.
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Most London dwellers too cool? Please. What part of the North are you from?
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I'm afraid this noble gesture with the Wii and DS - while it will attract non-gamers - will disenfranchise and dissillusion many gamers, the very core of the market that Nintendo is trying to grow.
Its kind of ironic then that fanboys are getting such a kick out of the DS hammering the PSP. What use is a console with a 20+ million 'non-gamer' userbase if there are no games for you, as a gamer, to play on this platform?
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Are you insane?
Anyway... just ordered AoE for the DS.
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+1
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I'm just weird i guess..."
Makes some sense to me, I think the DS provides a wide range of gameplay experiences, but they often don't last very long. I own about 10 game for my DS and have completed most of them, very unusual for me.
While the PSP provides few good (and not very original titles), but GTA:LC and Pro Evo both provide a hell of a lot of hours play, if you're really into those particular licenses. This isn't good news for Sony as most people have only bought a couple of games.
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AdamofEternia has his own game!?!? I dread to think what that would be...
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Snap. I've had a DS for about 15 months now and still have hardly any games for it at all. When people talk about all these many great DS games I'm honestly wondering WTF they're talking about.
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I think the original poster was suggesting that Snake, the game that comes on Nokia phones, is an example of a game that reaches the masses without needing a mascot, not suggesting that Sony use Snake from MGS as a mascot.
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As for PSP, true it didn't sell as well as the DS, but how is that a failure? If you start defining No.2 as failure, then everything from XBox to GameCube to Dreamcast to Toyota automobiles is a failure. Plus it is much, much more expensive than DS, so naturally its audience is limited.
Not that I want one or anything, though.
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I think you're wrong about Brain Training not appealing to a mature audience Arnold. It's the one DS game everyone in my office wants a go on - and we're all 30-60!
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Do you realise the sheer weight of games that are never released in Europe? Our DS catalogue is something like 15% of the total in Japan. Even the USandA get a load more.
Nintendo.
I love you but I hate you.
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"Snap. I've had a DS for about 15 months now and still have hardly any games for it at all. When people talk about all these many great DS games I'm honestly wondering WTF they're talking about.
Import games from the US - you get them quicker and cheaper than waiting for the UK releases.
I finished Rocket Slime a while ago, just finished Phoenix Wright 2 and I'm currently playing through Contact and Final Fantasy 3 DS.
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Do non-gamers become gamers when they start playing games??
Is the term non-gamer really applicable to someone interested in a DS? When does a non-gamer become a gamer?
And so on......
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I love you but I hate you.
+1
Play-Asia.
I love you
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I am personally still waiting for some really good games to appear on the console. There are a few keepers, and then there's a wiiload of interesting experiments which you ditch after a few hours of tinkering.
Requesting more RPG games as well.
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That's silly.
Yet, if I had a penny for every time I hear this, I would pay someone to write this post while I enjoy cocktails at the pool of my villa in Monaco.
If growing the market would mean dumbing down games, how do you explain good TV series or movies or books or PS2 games?
The contrary is true! The larger the market as a whole, the larger are its niches. Let's say 1% of the market likes strategy games, then it is better to have a market of 1 mil people, instead of 100 people, because in the former case you have 10000 potential sales vs. 1 potential sale for the small market.
So, if Nintendo's strategy works, the industry will grow because the market grows, and there will be viable niches of every kind. Along with the drivel you'll see more interesting games, not less.
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I'm shocked that figure is only 2.5, I would have expected 3 or maybe even 4. I guess this is UK sales though, think most sales comparisons I've seen have been Japanese.
That actually sounds quite positive for the PSP to me, considering the release dates of the devices, the price difference, and the fact the DS has gone through a major revision. This also means the PSP is not far off selling a million units in the UK?
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Speaking of which neither the DS or the PSP is running away with the RPG genre, and no Final Fantasy re-makes don't do it for me (except 3 which is the only FF i havn't got).
Heeey just looking at the AoE advert to my left and it looks surprisingly good.
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Not just Mario but pretty much most of their games and hardware. How many people bought a GBA then an SP? How many bought a DS then a DS lite?
They're good at selling iterations to the same people time and time again.
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So many people in technology forums make fun of hardware that isn't cutting edge as if they were buying devices just to stare at the specifications rather than actually use them.
"Thats 2 million happy non-gamer kiddies then!"
How are DS users non-gamers? They buy consoles, they buy games for those consoles, both in very large quantities.
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The PSP is also trying to bring in 'non-gamers' with Talkman and Lonely Planet guides. It's just not working as well for them as Nintendogs and Brain Training.
How does a game about training your brain get labelled 'dumbing down' anyway?
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"while it will attract non-gamers - will disenfranchise and dissillusion many gamers"
Well boo bloody hoo.
Expanding a market does not mean excluding the existing members. It just means adding more people and creating more titles.
I can understand that some people would get a stop on because they don't feel they are being cetered for in an elite manner. "Games for the chav sheep" seems to be a typical voice of annoyance on that subject. To them I say grow up and put your dummy back in.
I'm all for the production of obscure JRPGs and stuff like GeOW (to take two easy examples), but making additional, more approachable titles alongside stuff like that... how can that be a bad thing.
New types of games added to an existing catalogue can only help all gamers by establishing games as a serious media, some people just can't see that.
What is a "non-gamer" exactly? We never refer to people as "non-readers" or "non-watchers" when talking about books or films.
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But your point remains sound.
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loading time included?
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There's loads of stuff coming out for the DS, even for the so-called "mature" age groups.
I mean, really. I can't understand people who complain about Nintendo "dumbing down" games. It's like their little elitist cocoon has been broken, now that games that everyone can enjoy are being made.
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That's bullshit, k.o.t.i owns 2 video games stores and he said "The PSP will outsell the DS by 40 to 1."
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I know several people - all adults - who bought a DS simply for Nintendogs for their kids and Sudoku or Brain Training for themselves, and that's it. 2-3 games. There are lots of "non-gamers" who have bought a DS.
"Non-gamers" meaning the same as, for example, me being a "non-rugby fan" but dipping into the sport to watch it when the world cup is on and support home Nations. ie jumping on some bandwagon for a bit of at-the-time amusement.
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The publisher can thank EG for a sale - I've just clicked on the advert, done a bit of background reading, and ordered it.
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"jumping on some bandwagon"
Thats a bit of a negative slant to put on things. Its the sort of term that gets used alongside "not proper fans", meaning people who don't have a season ticket or something like that.
We shouldn't be so insular about these things (rugby or games). The people that only watch the big matches (to continue your analogy) are still paying the ticket prices, which means they are still contributing money into the big pot that buys comfier chairs for you to sit on the rest of the year round.
Feeling elite and exclusive is a common human trait (I include myself in that of course), but that commonality does not automatically make it a positive thing.
Every "old fart" that buys Brain Trainer and every "kiddy" that buys Nintendogs is making games as a whole a more stable industry, worthy of attention and investment by the rest of the world. And gamers everywhere (even hirsute hardcores who haven't slept for 5 days) should be thankful for that, just like you should be thankful when you have a cushion to sit on instead of a spike at your local rugby ground
Edit: typos. Normally I don't correct them, but things were just getting ridiculous in this post
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And I know several people who bought a PSP for one game and never touched it again, but both the DS and PSP have a tie ratio of more than one so these bits of anecdotal evidence clearly aren't typical.
If you look at the charts, DS games sell very well, which proves that on average people aren't just buying a DS with one game.
"Non-gamers meaning the same as, for example, me being a non-rugby fan but dipping into the sport to watch it when the world cup is on"
That's not the same thing though, because you're not regularly paying for rugby content.
Most of the people who own DSes regularly buy games for it, they don't just look have a go on someone else's game once a year.
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Sure, I'm all for more people getting into gaming, contributing their money.
I just don't think it's as clear cut to look at the sales of the DS unit itself; in the case of myself and a number of people I know, the number of DS games actually bought isn't particularly high.
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Then don't look at the sales of the unit, look at the sales of the games!
For example if you take a look at the Amazon UK games chart:
[link url=http://www.amazon.co.uk /gp/bestsellers/videogames/ref=pd_ts_c_th_head/202-8849749-6 597438
]http://ww w.amazon.co.uk/gp/bestsellers/v...[/link]
you'll see it's got far more DS games than PSP games, and has done for a long time.
It's the same on the Japanese chart:
<a href="http://www .m-create.com/jpn/s_ranking.html
">http://www .m-create.com/jpn/s_ranking.html
</a>
Almost all the games in the top 50 in Japan are DS games.
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Yep fair enough, it wasn't a good analogy.
"If you look at the charts, DS games sell very well, which proves that on average people aren't just buying a DS with one game."
Game sales charts only show the same few games are being bought by lots of people, not that DS owners have dozens of games in their collections.
But hey, don't get me wrong, I'm not anti-DS. I've racked up 200+ hours on Advance Wars on it. I'm just saying that in my own experience and of those people I know, the tie in with games purchased isn't great.
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'Sorry, there are no bestsellers available in this category. Please try again later.'
"http://ww w.m-create.com/jpn/s_ranking.ht...
'404 Not Found.'
You may want to check those links, but like I've said, game charts only show that people who buy a console (not just DS) get a few games with it, not that they go on to amass large collections and contribute loads of cash to the industry.
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As for PSP, true it didn't sell as well as the DS, but how is that a failure? If you start defining No.2 as failure, then everything from XBox to GameCube to Dreamcast to Toyota automobiles is a failure. Plus it is much, much more expensive than DS, so naturally its audience is limited."
+1
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Just marvellous. Did you bother to check out Nintendogs and Brain Training before making this sweeping generalization? Did you bother considering how these games play and what audience they are targetting? Brain Training is firmly aimed towards adults who have little time for gaming, presumably because they're caught up in a career, family life and so on. I don't know about you, but I consider that to be fairly mature. But of course, in gaming terms, mature means "contains gunz, drugz and gatz with a pumpin' hip-hop soundtrack" or "dark, realistic and gritty with a compelling storyline about death, insanity and one man's struggle for revenge". Nintendogs is one of last years best-selling titles, particularly popular with girls and women. Yeah, technically non-gamers, some of them kids. Which is an audience we seriously want to bring into the fold if we want games to ever earn cultural significance.
I don't care about hardcore gamers anymore. They're the past. Dinosaurs. They're different from every other enthusiast in that they are conventional, dogmatic and boring. Music and movie lovers embrace new impulses, appreciate art. Gamers just want more shaders and maybe some references to Nietzsche to make them feel important.
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Hahaha - so troo. How does a morbid fascination with games only involving these themes ever equate to being an adult when they are clearly aimed at 14 year olds. Moreover when the hell did people start thinking that a game has to contain these elements to be fun. Don't get me wrong - I like to play games like these on occasion (see GTA) but they are far from the staple of my gaming diet.
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To me it looks like they cater to the core gamers and old school videogame people with their old franchises (Mario, Metroid, Zelda etc) and try to lure new people in with completely new products. It's just that products like Brain Training and Nintendogs, while entertaining, are not really videogames and do very little when it comes to pushing the medium as an artform.
And so that you know, I don't think that Sony is doing anything special with PSP either when it comes to gaming.
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Um, what? I've got about 20 DS games, does that make me a non-gamer?
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I went on to buy a PSP, then a second one so I could keep the first at 1.50 for the homebrew, a nice stack of games, but it goes months without being played now.
I bought a DS Lite before my holiday because it finally looked and felt right and I had to have NSMB - I played the thing every evening and when I got back bought Mario & Luigi, Tetris DS, Brain Training and my missus uses the bloody thing more than me!
Still amazes me how my opinion changed, and it was down to the Lite revision!
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This was another factor in my initial love for PSP - It sounded like they were only releasing DS to spoil the Sony launch, then release a more powerful handheld a few months down the line if DS tanked, too much Virtual Boy worry there!
A successor to the GBA was definately on the cards, I wonder where they have stashed the proto's for that?!
If they had the balls back then we would have the Gameboy Dual, or Gameboy Touch now...
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I've also bought loads of games for it, Super Mario Brothers, Brain Training, Animal Crossing, etc., and still play my GBA cartridges on it, though that's one part of the DS Lite design that I don't like in that the GBA cartridges stick out of the front.
The DS has been a phenomenal success for Nintendo and I wonder how the Wii will now fare given that the DS is so popular and many people may now consider a Wii as well.
I've thought about a PSP, but to be honest there's no reason to get one as I spend so much time playing the DS.
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How is concentrating on gameplay over graphics 'dumbing down'?
If anything, I would put yearly updates of the big franchises that always go to number one in the chart in the 'dumbing down' category, stuff like Need for Speed and FIFA, none of these games are doing anything to further gaming as a whole.
I'm 24 but I'm one of the youngest DS owners I know, many of them have Mario Kart, Touch Golf, Brain Training etc, it's not all 13 year old female Nintendogs owners.
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Lately I've enjoyed playing Pheonix Wright 2, Scurge Hive, Rocket Slime, Contact, Touch Detective, Megaman ZX, Elite beat Agents.
With the exception of Scurge, all of those games are/have taken bloody ages to come over here.
And as for Nintendo's first-party efforts...... christ, still no Starfox Command? Why? Its not like they have to re-record any speech, and there isnt -that- much text in there to translate into French/German/Italian.
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Does anyone know if and when final fantasy 3 will be released for the ds over here?
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Aside from the fact that I find the games to be more original, for me, portable gaming is not about LONG LOADING TIMES. It's about turning it on and off in a split second.
The DS wins hands down.
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Then the same for PS3