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Sony denies PS3 delay reports News

PlayStation 3 News by Games Industry.biz

20 February, 2006

Sony Computer Entertainment spokesperson Kei Sakaguchi has officially denied reports from financial analysts at Merrill Lynch that the PS3 could be delayed by several months, reiterating that the console will launch this spring.

Sakaguchi was responding to allegations made by Merrill Lynch analyst Joe Osha in a report published late last week, in which Osha claimed that the PS3 could launch in autumn in Japan, with a US launch possibly being delayed to early 2007.

"There is no change in our original plan to release the console in spring 2006," Sakaguchi told the press in Tokyo, referring to the company's only stated goal for the launch so far - namely that the console will appear in at least one territory, most likely Japan, this spring.

Curiously, Sakaguchi's comments appear to directly contradict statements which appeared on the BBC News website this morning, attributed to an unnamed Sony spokesperson who apparently confirmed that the firm is "aiming for spring", but went on to comment that certain unfinished technical specifications could hold up the system. "We're waiting for them until the last possible minute, but the launch could be pushed back if they're not decided soon," the spokesman is quoted as saying - although in the absence of any source information, it's impossible to say how much weight should be attached to these comments.

It's also hard to say what exactly Sony defines as "spring", however. It's certainly not the traditional definition of the season, which covers the months of March, April and May. That would probably mean that the company has to meet its goal by E3 in May - a near-impossibility, given that no price point has been announced and no pre-sale activity has taken place at retail.

It's possible, however, that Sony will be ready for a launch by June or July, at least in some limited sense - not enough to make serious headway in terms of sales, perhaps, but enough for the firm to be able to argue that it met its own deadline and certainly enough to create a media furore that would give consumers another option to consider before purchasing an Xbox 360.

That last factor is one Sony must be painfully aware of. By the time the PlayStation 3 launches, assuming that the company can manage to scrape a June/July launch out of the system, the Xbox 360 will already have racked up between 4.5 and 5.5 million sales - not a lot on the scale of an entire console life cycle, but certainly putting a lot of open water between the Microsoft console and the PS3 in the crucial first 12 months.

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Comments: 1-50 of 66 in total | next 50 »

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Talha
20/02/06 @ 10:54
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F
I
R
S
T

Oops, sorry. ANyways, all signs point to a delay, no matter what they say. Unless they mean 'Spring' as it is in the Southern Hemisphere.
Edited 2 times, most recently on 20/02/06 @ 10:57
StratoDriver
20/02/06 @ 10:56
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Well thats nice, I send Eurogamer a link to the story on the BBC web site about 2 hours ago and do i get a mention!!
thegamesthething
20/02/06 @ 10:59
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to be honest i think they might have been aware of this one anyway
SeesThroughAll
20/02/06 @ 11:05
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"It's certainly not the traditional definition of the season, which covers the months of February, March and April."

Hum, you DO know that Spring takes place between mid March and mid June, right?
Here, have a look in Wikipedia.
Edited 1 times, most recently on 20/02/06 @ 11:06
smirny
20/02/06 @ 11:19
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whatever the truth is, sony's shares are taking a kicking...

http://today.reuters.com/business/newsArticle.aspx?type=tech
nology&storyID=nT157501
jack_klugman
20/02/06 @ 11:20
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Unless you're in the Southern hemisphere where it takes place between September and December.
SeesThroughAll
20/02/06 @ 11:21
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Yup.
space ace
20/02/06 @ 11:24
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sony denies rumours that spring is near :)
WhiteSaturn
20/02/06 @ 11:26
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Marv Burkett, nVidia's chief financial officer said "that they have completed the RSX graphics chip for PS3, and he expects Sony to begin manufacturing PS3 in late April." So if they can manufacture a few million in a month they could launch in May?
Techno Hippy
20/02/06 @ 11:27
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We're Sony! F*ck Spring!

Link for those that don't get it :-)
Gurgeh
20/02/06 @ 11:28
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You omitted the price estimate of $800 - $900 which might be a factor in delaying the launch (till things get a bit cheaper)
lennon
20/02/06 @ 11:32
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/Sits and waits for official announcement of delay
Edited 1 times, most recently on 20/02/06 @ 11:37
kangarootoo
20/02/06 @ 11:37
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"It's also hard to say what exactly Sony defines as "spring", however. It's certainly not the traditional definition of the season, which covers the months of February, March and April"

I always though February was part of Winter. Its always bloody cold enough. Now I'm confused.
Zero_
20/02/06 @ 11:37
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Y'know... It's definetly not before E3, which takes place April-ish. I say... a July launch, world wide - no, make that galaxy wide! Then we can all play on Playstation HUB with our alien friends!
disc
20/02/06 @ 11:39
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Yup, a fall release seem more likely.

I'm sure the PS3 game developers wouldn't mind.
Shinji [mod]
20/02/06 @ 11:40
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Cor, that Wikipedia article is interesting. I never knew that it was only we Irish who counted February as a spring month! I'll edit the article in a minute, ta :)
the creeper
20/02/06 @ 11:41
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Have to agree with SeesThroughAll - not sure where you got the idea that spring is traditionally February through April. 'Fraid to say there's another month of winter to go yet...

And I think it's normal for these things to be reported over here using Northern Hemisphere seasons, isn't it? I've never really thought about it before, but in the past when somebody has talked about spring for a global product, it's been our spring. (Which isn't to say it doesn't get reported differently for our Antipodean friends.)

So - a Japanese launch around June 20th then?
the creeper
20/02/06 @ 11:44
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Shinji - see what you mean. Didn't know that about Ireland. Let's run a sweepstake on the nationality of whoever wrote the article.

Let's see. I think I'll go for.... Irish. Anyone else in?
disc
20/02/06 @ 11:45
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Naah October 1st.
Scientist
20/02/06 @ 11:45
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"So - a Japanese launch around June 20th then?"

It would look good:

20 06 2006
Scientist
20/02/06 @ 11:46
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"Let's see. I think I'll go for.... Irish. Anyone else in?"

I think the fact that his name is Fahey and he says "we Irish" rather gives it away.
Beano
20/02/06 @ 11:48
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I smell a conspiracy.... Sony is buying Wikipedia and changes the definition af spring to october/november/december :)

Anyway, spring IS march, april and may. February is winter... geee !!
Edited 3 times, most recently on 20/02/06 @ 11:49
Shinji [mod]
20/02/06 @ 11:49
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Let's see. I think I'll go for.... Irish. Anyone else in?

You win, since I wrote the article and I'm Irish :)
Kiigan
20/02/06 @ 11:49
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"There is no change in our original plan to release the console in spring 2006"

Humm, good luck with that plan :-)
tonynibbles
20/02/06 @ 11:50
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"There is no change in our original plan to release the console in spring 2006,"

Well. If that is what they're saying, categorically - then there has to be a fucking big announcement soon.
Japan release still in Spring 06?

Sony have been far too quiet for far too long. There was no regular limelight-stealing-announcement when 360 launched, nothing in the New Year - its just been far too quiet.
So the rumour mill has been going overtime - Perhaps Sony have genuinely gone 'schtum', ready for an uber-announcement and Spring 06 will still happen... Either way I cant wait for the announcement, it has to be soon now...
Edited 1 times, most recently on 20/02/06 @ 11:51
the creeper
20/02/06 @ 11:51
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Scientist - Never knew that Shinji was Rob Fahey! And I've been reading these forums for ages. Must... be ... more... observant!

Think you may be right - that does kind of give it away!

Sorry Rob - you can have Irish in the sweepstake if you like (think I'm going to withdraw my entry...) :O)
Markusdragon
20/02/06 @ 11:53
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Hate to sound fanboyish, but PS3 sounds doomed.

It's costing them $800 to manufacture each unit. If they sold them at $400 (before the store's markup and tax are added) and got a 25% cut of every game sold, they'd need an attatch rate of 32 games at full price per unit to break even.

32 games at $50 each anyone?
gizmo
20/02/06 @ 11:53
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I think Sony may be getting out of their depth here, I just can't see them having the console at an affordable price, given the included technology in time. I don't see them having their on-line gaming network up to live standard in time. Don't get me wrong, I will most likely buy a ps3, but I feel they have some serious problems on their hands.
Edited 1 times, most recently on 20/02/06 @ 11:54
lennon
20/02/06 @ 11:55
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@Tony - I want to be excited but the thought of getting disapointed again by Sony really makes me cringe. Even a date for a Japanese launch wont help us in Europe and any thoughts of importing as I did with my psp will no doubt only be met with legal action.

Come on Sony surprise us all....
tiddles
20/02/06 @ 12:03
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Cor, that Wikipedia article is interesting. I never knew that it was only we Irish who counted February as a spring month! I'll edit the article in a minute, ta :)

Typical Irish wishful thinking!
KTroopA
20/02/06 @ 12:10
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Limp excuse at best Sony...

you are launching the hw, so upto you to organise all ur shit. just say its delayed and skip the PR bs.. mumbo crap.

you aint ready :/

Darren
20/02/06 @ 12:18
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I thought the general consensus was that Sony were releasing the PS3 in Japan in June before the 21st (which still counts as Spring albeit it's the end of!), followed by the US in the autumn and then Europe, which gets the machine last (naturally!) in March 2007?
Khanivor
20/02/06 @ 12:18
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Sony have been working on tectonic technology that will drag Japan into the southern hemisphere thereby allowing them to hit their Spring 2006 launch window.
gerg
20/02/06 @ 12:19
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Haven't about seven posts just dissapeared...?

I swear the post count was at 32, then suddenly down to 25.

the creeper
20/02/06 @ 12:20
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How long was it between Microsoft announcing the launch date of the 360 and it actually hitting the street? If memory serves, it wasn't all that long, maybe a couple of months. I know a lot of retailers were taking preorders long before that, but that was off their own back and look at how that turned out...

Sony have four months until Spring ends, with E3 coming up as well. I don't see why they shouldn't be able to launch in Japan in June. They're certainly going to have to take a big hit on price in order to be competitive, but that seems to be a reality of launching a new console these days (unless you're Nintendo of course).
disc
20/02/06 @ 12:20
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They're gonna screw this up again arent they?

lennon
20/02/06 @ 12:23
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@Creeper About 3 months. Somthing like August the 17th I think was the official announcement. Unless of course you meant that wonderful MTV launch which I think was June or July.
Edited 1 times, most recently on 20/02/06 @ 12:25
space ace
20/02/06 @ 12:36
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sony denies rumours that the xbox 360 has shipped.

:)
the creeper
20/02/06 @ 12:37
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Yeah I meant the announcement of the launch date. I think the MTV extravaganza was the week before E3 so that would have been back in May, but I don't think that covered anything that the Sony pre-E3 press conference didn't cover about PS3.

August some time sounds about right. I guess all I'm trying to say is, we can't assume it's delayed just because Sony haven't announced a release date yet. There's still time for that.

(Which isn't to say that there won't be reasons for a delay, but until Sony says anything, we can't know for sure one way or another.)
The12thMonkey
20/02/06 @ 12:39
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Weren't MS plugging the 360 a bit before all that though? Jst to get the hype machine moving before the official MTV thingy? Surely, the lead in time for the release of a machine of the scale of the PS3 would have to be about 5-7 months?

In comparison, as other have pointed out, Sony have been very quiet for a very long time. They either have something ready to unveil at E3, or it really is delayed. And those nasty price point rumours don't seem to want to go away...
Edited 2 times, most recently on 20/02/06 @ 13:23
tonynibbles
20/02/06 @ 12:39
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I'm still excited about PS3.

Even if it's around £500 I'll still be getting one. The amount of technology crammed in to it is just too crazy, and well worth the money. 360 might be _cheap_ but although you get value for money, the technoogy is just not the same . A hi-def blue ray player for starters, direct HDMI output, networked media storage and remote PSP access - it is all good stuff, and for me - is stuff I'm interested in.
Sony may well launch a cut-down version to keep everyone happy, but I'm interested in a full-spec machine. 400 / 500 - it's still _hell_ of a lot cheaper than a PC with equivalent technogy.
the creeper
20/02/06 @ 12:41
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@space ace

Well they did say the next gen doesn't start until the PS3 launches! Apparently the 360 isn't next gen enough because it only supports up to 1080i, whereas PS3 will support dual 1080p! (Hope I got that the right way round - I tend to mix up my 'i's and 'p's when it comes to high def.)
the creeper
20/02/06 @ 12:46
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@The12thMonkey

The nasty price point rumours didn't go away about the PSP either, but they proved to be exaggerated. To make money, Sony needs to sell software, not consoles. The console is a necessary evil that they need to produce in order to collect the licencing fees from the games, consequently they'll be prepared to take a big hit on the price of the hardware, in order to get as many units out there as possible, in order to maximise the amount of software that can be sold.

I'd be genuinely surprised if it launched at a significantly higher price than the 360 launch price.
Eighthours
20/02/06 @ 12:47
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I'm sure the PS3 will launch in Japan in June/July, just without any meaningful software. In other words, a very barren launch schedule. They'll drip-feed it out very slowly to stoke demand. Then they can say that they launched it on time, and will have the column inches they want to detract attention from the 360 for months on end.

What's interesting for me is that all 3 major territories look like very different console battlegrounds if Sony launch in 2007 in Europe.

Japan - 360 a failure, Sony battling against the Revolution but out before it. Even though the PS3 will have little software, the Japanese market has shown before that it doen't always matter.

United States - 360 has a decent lead but Sony launch with massive hype before Xmas armed with (they hope) at least a couple of killer games. Revolution could struggle.

Europe - After years of treating us abysmally, akin to Nintendo in the mid 90s, can Sony still pull off a big win even though Microsoft will have Xmas 2006 (with possible Halo 3 release) without them in the hunt? And how will the Rev fare?
SeesThroughAll
20/02/06 @ 12:49
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...consequently they'll be prepared to take a big hit on the price of the hardware, in order to get as many units out there as possible, in order to maximise the amount of software that can be sold.

How big a hit can they afford to take? They really risk bankrupcy if they try to match the 360 pricetag and keep all the bleeding edge hardware at the same time.
It will be the most expensive console, nonetheless...

EDIT: Expect the PS3 to match the 360 in shortage, nothing more.
Edited 1 times, most recently on 20/02/06 @ 12:50
gerg
20/02/06 @ 12:49
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Does no-one remember that Nintendo Christmas card thing or something, or even the actually NoE Revolution website that had something along the lines of 'Revolution coming 2006'?
tonynibbles
20/02/06 @ 13:06
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If PS3 is the same price as 360 it will be a fucking miracle.
Not to mention, a fucking bargain... I can't see why Sony would try to match the 360 price. They'd be giving consumers all that extra functionality jsut for the sake of playground price matching. Not gonna happen imo.

If it follows the PS rule of '£300' thumb... Most people will be extremely happy.
disc
20/02/06 @ 13:18
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So all the articles reporting on the cost of the PS3 have been successful, now Sony can go ahead and surprise everyone.

Or not.
BillGaitas
20/02/06 @ 13:26
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Its amazing!

Its almost certain that Sony will surprise everyone - well not everyone but ... - by releasing their new console in two terrirories in the spring.

Japan spring 2006
Europe spring 2007

thats so lame .... and you have to consider that untill the ps3 price drops to reasonable prices its going to take a while too.

LAME


I just hope the ps3 will have the technology they clame it has or else its going to be the worst strategy ever
Edited 1 times, most recently on 20/02/06 @ 13:29
manic_mouse
20/02/06 @ 13:27
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"If it follows the PS rule of '£300' thumb... Most people will be extremely happy."

Unfortunately I don't think it will, especially taking into account comments from KK like "people will work more hours to get one", it will be "expensive" etc.

I'm going to say it might even be as high as £400, but more likely somewhere in between £300-400. But then again, you'll need to buy the "optional" HDD for your online gubbins (downloaded demos etc) which will add at least another £60+ onto that price, and/or a memory card.

MS, of course, will be ready with a big juicy price drop by the time the PS3 is released. And probably some killer software like Halo 3.

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