Evolution Studios boss Martin Kenwright believes that sequels are actually higher risk than publishers think.
Speaking to our sister site GamesIndustry.biz in an interview published today, Kenwright argues that the industry's obsession with building sequels to feed off a game's success is, "harming the marketplace irreparably".
But, he says, that's going to change in the future.
"People like to tick boxes and play it safe, but sequels are the bane of our industry. 'The last one was good so the board wants ten more the same...' That's actually harming the marketplace irreparably," he complained.
"The reality for many small developers is that publishers are risk averse. But things are going to change. The way games are going to be made is going to change, the way they're funded is going to change.
"It's not going to be like a parent/child relationship with publishers in the future. It's going to become much more of a creative partnership. I think it's going to be an amazing time for games. People are waking up now to the fact that sequels are actually high risk rather than low risk."