Mythic drops EA from its name

By Oli Welsh Published 11 July, 2008

WAR developer rolls back its brand.

EA Mythic boss Mark Jacobs has told MMORPG.com that the Warhammer Online developer is dropping the EA from its name, and becoming Mythic Entertainment once more.

That's what the company was called before EA bought it, and the name under which it released its previous MMO, Dark Age of Camelot.

Jacobs explained that the name change didn't indicate any change in the company's relationship with EA, beyond the more open attitude EA has recently taken to the development studios it owns.

"I've always been a believer of separate branding," said Jacobs. "I think that this is a wonderful example of how things at EA are changing. Both John [Riccitiello] and Frank [Gibeau] have spoken multiple times about city states, more freedom, that sort of thing, and I think this is an obvious example."

MMORPG.com promises more exclusive announcements from Jacobs, all relating to Warhammer Online, later today.

Picture of Oli.

About Oli Welsh

Oli is Eurogamer's acting deputy editor and reviews editor and likes to take things one word at a time. He is among the best dressed people in South London.

Read more articles from Oli by visiting the Oli Welsh archive page.

You may also like...

Comments (28) Latest comment 4 years ago

Comments for this article are now closed, but please feel free to continue chatting on the forum!