GAME has unveiled a sparkly new online subscription rental service similar to movie (and now game) destinations such as Love Film.
For an unknown but apparently "small" fee, members will be able to rent any two games at once for as long as they like. When the titles are done with they can be posted back and GAME will send another pick from the subscriber's online list.
All formats - Xbox 360, Xbox, PS3, PS2, PSP, Wii and DS - will be supported, and the underlying technology will be provided by SwapGame, which does this sort of thing already, only with a less well known brand.
GAME recently reported a sales boost of 16.6 per cent over the Christmas period, in part due to "exceptional demand" for single format titles.
The retailer now offers high street and online game sales, plus downloadable and now rental options. Show off.